Good communicators know that just because something was said doesn’t mean it was heard. Great communicators know that even if it was heard it doesn’t mean it was understood. 

Lack of communication can be deadly for an organization, most people realize that. What some people, and unfortunately some leaders, don’t understand is that miscommunication can be just as deadly. Wars, including world wars, have literally been caused by miscommunication. 

One cause of miscommunication is an ill informed communicator. One thing I often tell people who want to be a better presenter is that if you know what you’re talking about there is no need to be nervous. I also tell them that if you don’t know what you’re talking about there is no need to be talking. 

Even well informed communicators can sometimes miscommunicate. But the very best communicators don’t. They consistently apply the following four principles for successful communication. 

First they simplify their message. They skip the lingo and use easy to understand words and phrases. They don’t use more words than required. They don’t use four syllable words when a two syllable word will do. Lessor communicators want to be impressive. Great communicators want to make an impression. 

The best communicators see the person or people they are talking with. Notice I said talk “with.” They do not talk to and they certainly don’t talk at people. They know their audience and try hard to speak in the interests of those people. 

Great communicators know that the communication doesn’t end when they leave the stage or meeting room. They know people will be watching them to determine if what they said was the truth. So they don’t only speak the truth, they show it as well. Their actions match their words. Those actions reinforce and bring their message to life. Their actions add integrity not only to the words just spoken but to their future words too. 

Top communicators know that a good dialogue is better than the best monologue. So they engage their listeners and seek a response that indicates what they said matches what was heard. They ask a question or two to determine if what was heard was also understand. 

They accept 100% responsibility for the success of the communication. They never assume because they said something that real communication has taken place. 

Communication is a skill and by definition a skill is something that can be developed. But that development depends on a desire to in fact become a more effective communicator. Effective communication is a vital skill for an Authentic Leader. Successful communication leads to successful outcomes. 

Decide today that you will develop your communication skills and the people who you lead will thank you tomorrow.