You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.” — Jan Carlzon
Jan Carlzon was the CEO of the SAS Group (Scandinavian Airlines) from 1981 – 1994 and turned around the airline from one of the industry’s worst performers to one of its best. In doing so he revolutionized the airline industry through an unrelenting focus on customer service quality.
The turn around was engineered through Carlzon’s development of The Rule of 1 Percent. Basically that “rule” says that even a series of very small changes can add up to a very, very big difference.
He studied his business and made the changes seem easy to make, he didn’t ask anyone to make a major change, he just asked a whole lot of people to make small, much easier changes.
What are the small changes you could implement in your organization? You may have looked at those changes in the past and thought that they didn’t amount to enough to bother with. Think again and consider the impact of all of your co-workers making similar small changes.
Here’s the real beauty of The Rule of 1 Percent – The higher you’re already performing the more impact a 1 percent improvement will have. If you’re functioning at 50% then an improvement to 51%, while good might not be that significant. Now if you’re functioning at 90% then your 1% improvement gets you to to 91% and that’s huge!
Never believe for a moment that your contribution towards improvement, no matter how small you think it might be, doesn’t matter. It matters because you matter. Most companies run leaner today than ever before, there are few if any people left in organizations who don’t need to be constantly seeking improvement.
The Rule of 1 Percent is applicable not only to business, it actually can apply to any area of your life where you want to improve. Too many people fail in their attempts to improve because they try to go from zero to one hundred without ever passing 50, or 10, or even 1.
I’ve never met anyone who couldn’t make a 1 percent improvement in many areas of their lives, they just have to realize how much of a difference 1 percent can make, especially when the 1 percent comes in many areas.
Don’t overburden yourself trying to change your world all at once. Just improve yourself a little bit and you’ll have improved your world as well.