It Isn’t Safe to Play it Safe


I’m a big fan of playing it safe. I guess it’s my conservative nature. I grew up in a “if it ain’t broke don’t fix it” environment and I can still make a strong case for that strategy today.

The problem is, it’s a very bad strategy for the world we do business in today. The “let’s play it safe” people are getting hammered more and more everyday. There is not a business around today that can afford to “leave well enough alone.”

The only way to be safe today is to take a risk! I’m not talking crazy, thoughtless risk; I’m talking about thoughtful, considered risk. Doing the same thing next year that you did last year will NOT get you the same results. The people that thrive in the coming years will be the first who realize that just because something was the right thing to do yesterday doesn’t mean it’s still the right thing to do today.

Such a person is one Randy Gage. If you follow me on Twitter you have probably seen me tweet a bunch about Randy’s latest book, Risky is the New Safe. I posted those tweets for the same reason I’ve committed a blog post to this subject. I believe Randy’s book can help many people. There is absolutely nothing else in it for me. I’m promoting Risky is the New Safe because I believe it “fits” with my online mission of helping others.

I’ve never met Randy “in person” but here’s what I can tell you about him. This guy gets it! In his book Randy provides a kind of road map to success, and not just the success of today but the success of a great many tomorrows.

Here’s what I like most about Risky is the New Safe, when you read it you’re no longer alone in your risk taking. It’s almost like there is someone there with you, a coach if you will, offering support, guidance and lesson’s from his own life experiences. It’s written from the depth and perspective of someone who has vision and is willing to share it with others.

No matter what you do and no matter how you do it, it’s highly unlikely that you can maintain your success by just continuing to do it indefinitely. The world is changing everyday and everyday it changes a little faster than the day before. There is no more “safe;” you either accept the challenge of risk or you accept your fate. The choice is yours.

I truly believe that Risky is the New Safe will help you make better choices and decisions about your future. You might find it to be just the push you need to get out of your “supposedly safe” bubble and into a life filled with pleasure and success.

Lest I forget, you can also catch Randy’s wisdom on Twitter – follow him @Randy_Gage

I hope your very next choice is to read this great, potentially life changing book!

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