Experience and research tells me that a significant number of people reading this post are next in line. They are next in line for a promotion or their bosses spot in the organization. It’s like it’s owed to them. 

They did everything asked of them so they are entitled to it. 

Well not exactly. 

First of all, doing everything you’re asked to do qualifies you for a paycheck and nothing more. Promotions come to those who do more than they are asked and even then nothing is guaranteed. 

I have always advised against setting “next” goals. A “next” goal sounds like “My goal is to be the next Sales Manager, or next Product Manager.” In my experience there are too many uncontrollable factors in “next” goals. To be the next anything there is timing involved, there may be some luck and like it or not there is often a bit of favoritism in promotions. 

If you have uncontrollable factors in your goal setting then it’s likely not a very good goal. I’d much rather see someone with a goal of “I will prepare myself to be the most qualified candidate for the position of Product Manager.” 

There are far fewer uncontrollable factors in that goal. 

Even with a solid goal of self-development you are still not owed a promotion and acting as if you are will only decrease your chances of earning one. 

Entitlement is not a good look. If there is going to be real success in your future then you need to be sure that the cloak of entitlement is never seen on you.