Planning for a Better 2021 – The “Won’t Do”

When most people want to accomplish something they begin by thinking about what they will have to do in order to accomplish it. 

When the most successful people want to accomplish something they often begin by thinking about what they will need to stop doing in order to accomplish it. 

In the next step of the planning process we’ll discuss what you “will do” to achieve the goals you set in the last step. But before we do that we need to determine what we can eliminate from our daily activities. One of the big reasons people fail to achieve goals is they think they don’t have the time to work on them. They are soooo busy they can’t take on one more thing.

In all likelihood they are right about that, they can’t. Where they make their mistake however is in thinking they don’t have enough time. They have all the time in the world. What they are lacking are priorities. YOU can’t do it all! I know that for a fact because no one can do everything they want to do. 

If you can’t do everything that matters in your life then stop doing the things that don’t matter. 

Just like everyone else you have 1440 minutes in a day. You may be busy for every minute of the day but the most successful people don’t concern themselves with being busy…they focus on being productive. 

They know what activities and actions will get them closer to a goal and they make those activities a priority. They do them before less productive activities. 

The “won’t do” step of the planning process is where you keep track of exactly where your time goes. Every 15 minutes you make a quick note about what you were doing in the prior 15 minutes. Notice I said a quick note…the notes should be in categories such as “business call” or “personal call.” How ever you are using your precious allotment of time, write it down. Write it ALL down. 

If you’re like most people you don’t really know where your 1440 minutes are used each day. (Ever said to yourself “where did the day go?) The most successful people know how they have used their day at the end of it. Less successful people can only guess.

If you keep track of how you’re using your time you won’t have to guess. You don’t have to track your time usage very long, a typical week ought to be enough to give you a very good idea of where your time is being used. 

Once you have an idea of how you’re using your time then you can determine which things bring value into your life and which things simply steal your time. As I’ve said before, this is YOUR plan. It doesn’t matter if someone else thinks you’re using your time poorly. If YOU see value in how you’re using your time, and IF you’re being honest with yourself, then keep doing it.

If however it is not going to help you get closer to one of the goals you set earlier in the planning process then stop doing it in 2021. 

Don’t even think about the things you’ll need to start doing to reach your goals until you have a solid list of things you won’t be doing in the future. 2021 is the year you trade in being busy and replace it with being productive. If you don’t do the things that provide you nothing in return it’s very likely you’ll have all the time you need to accomplish everything that does. 

Planning for a Better 2021 – The “Will Be”

The first two steps in our planning process were foundational in nature. Use any GPS you want and you’ll discover that without both a starting point and destination GPS is worthless. So is a plan!

Now that you understand the “As is,” or your starting point, and you have a clear picture of your “should be” or destination, you can begin the heavy lifting of developing a plan to reach that destination.

I call step three of the planning process the “will be.” This is where you set goals. For your plan to be viable you’ll need short-term goals, medium-term and long-term goals. Others may disagree but I don’t think there is any perfect answer to what “short term” actually means. For some it might be 6 months and for others it might be 6 minutes. Remember this is YOUR plan. While I encourage you to share it with people you trust for honest feedback, do not be dissuaded from going after something you feel strongly about. 

Keep in mind that while we’re planning for a better 2021 next year is only a stepping stone to future years. Your long-term goals may stretch out 5 or 10 years or even longer. 

Whether something should be classified as a short-term goal or a long-term goal matters far less than your commitment to achieve it. So, while we’re on the commitment subject….

Never set a goal you’re not committed to work towards. If your goal isn’t something you are willing to make sacrifices in order to achieve then it’s not a worthwhile goal. You will develop the actual plan to achieve the goals later in the planning process but if you’re not 100% committed to working for a goal then don’t waste time setting it. 

Which brings us to what goals you should set. Have I mentioned that this is YOUR plan…it’s no one’s business what YOUR goals are. I’d recommend setting goals in many areas of your life. Personal goals, professional, financial, health, spiritual, growth/learning and wherever else YOU want.

Whatever your goals are you will be far more likely to achieve them if they are based on the foundation of your core values. And that’s what makes planning such a challenge for so many people.

Asked to articulate their core values very few people can actually do it. Core Values are those deeply held beliefs that make you who you are. The sad reality is that many people float through life never understanding what makes them who they are. It takes considerable self-reflection to know yourself. It takes a sizable investment of time to understand what your deeply held beliefs are and how you came to hold them so dear. 

And most people simply will not make that investment of time. In fact research shows the average person will invest 400% more time to plan a one week vacation than they will invest to plan the rest of their lives. Goals are actually the plan for the rest of your life. 

This my friends is where the rubber meets the road. If you are unwilling to invest the time to know and understand your core values then you might as well skip the rest of this planning series. It will only be an exercise in frustration. 

If however you are willing to turn off the TV, put down your phone, block out distractions to focus on the life you have then this series can help you. If you’re willing to consider the life you want along with the values that will guide you in your pursuit of that life then this planning process could change your life. 

This is the step of the process where you decide the “will be.” Not what you would like things to be, what they really “will be.” Imagine being able to simply choose the life you want… then skip the imagining part and set goals to choose it. 

Do You Have Time for Goals?

In my last post I wrote about understanding the difference between being busy and being productive. I said that if you didn’t do at least one thing to get closer to a goal each day then you were not productive…not matter how busy you may have felt.

What that means of course is that if you don’t have goals then you can’t be productive. When I say “goals” I mean real goals. Concrete ones, written down with deadlines and plans for achievement.

It’s great to dream and say things like “someday I’ll do this” or “one day I’m doing to.” Except that someday and one day do not appear on a calendar. There is a minor league baseball team in town and the beer vendors all wear shirts that say “free beer tomorrow.” The problem is when tomorrow comes the free beer is still tomorrow.

That’s how it is with unwritten goals as well. The day you’re finally going to pursue them never arrives.

Specificity is key to successfully achieving goals. The more wiggle room you allow yourself the more likely it will be that you wiggle out of them.

Real goals are measurable. “I’m going to lose some weight” is not a goal. It is at best a wish. To make it a goal you must put some weight (pardon the pun) behind it. “I’m going to lose 2 pounds a week for the next 10 weeks” is a goal.

Real goals are actually attainable. There are several reasons that “I’m going to be the first man on the moon” is not an attainable goal. Well, maybe more than several, but the point is if your goal is so far-fetched that you have no chance of achieving it then it is more likely to leave you unmotivated. Plus, ALL the time you spent going after it is a complete waste.

Real goals are realistic. “I’m going to lose those 20 pounds this week” is a wee bit unlikely to happen. In fact it ain’t going to happen so it’s not even a good dream. Real goals must be completely within your control. Setting a goal to have your bosses job in a year is not realistic because too many factors are beyond your control.

First, your bosses job must open up. Second, your company must be looking at internal candidates, the list could go on and on.

A real goal would be one that says “over the course of the next year I’m going to do this, this, this and this in order to be the best possible candidate should my bosses position ever open up.

If all the “this, and this and this are within your control then you have a real goal and a much better chance of achieving it. The time you invest will be well worth the effort…even if you never do get your bosses job.

Real goals need a starting date. Writing down what time on that date you will start is even better. They need a FIRM date by which they will be achieved. The time of day on that date is equally important.

The most successful people have a good cross section of goals. Some are professional goals and some are personal. Their goals align with their values. They have financial goals, family goals, educational goals, career goals, spiritual goals, health goals and goals in any area of their lives they choose to focus on.

If you don’t have formal, real goals then let me ask you this: why do you do what you do?

Do you get up each day and go to work in order to make money to divide up between your creditors with the hope there’s some left over for you? Do you seem to have more bad days than good days? Are you frequently frustrated with what life is repaying you for your efforts? Do you constantly have this feeling that there’s more to life than you’re experiencing?

If you answered yes to even some of those questions then it is likely that you are more busy than you are productive. You’re using your 1440 minutes each day with little to show for it.

You CAN have all you want from life and have time left over to discover even more amazing parts of life. The key to unlocking all that is productively investing your time to pursue real goals.

Stop spending time on things that offer you little return. Invest your time in the pursuit of goals and have the life you truly want to have. 

Why It Always Feels Like You’re Short on Time

First we should be clear on one thing, just in case you have doubts. No one in the world has more time than you. You get 1440 minutes each day, no more and no less, exactly like everyone else.

The secret to having “more” time is making productive use of those 1440 minutes.

Sometimes we do things because we like doing them. We are not concerned with getting a return on our investment of time. That’s okay, we all do that sometimes. The difference is, the most successful people know they are doing it. They are okay with making the trade of valuable time to do something solely for personal enjoyment.

That’s called relaxation and I’ve been told it’s actually good for you.

Less successful people do that too and that’s not the problem. The problem is that they don’t distinguish between busy and productive. That means all of their 1440 minutes is available for doing whatever they like. They may convince themselves that if they are busy then they are also productive but they are two very different things. It’s also the primary reason they always feel short on time.

Being busy spends time. You may work incredibly hard all day but at the end of the day you have a hard time placing your finger on exactly what you accomplished. You also can’t clearly articulate why what you were trying to do needed to be done. That’s not a very rewarding feeling.

Being productive invests time. You don’t work any harder than the busy person but at the end of the day you can point to exactly what you accomplished. You can see how your efforts from the day got you closer to one of your goals and that’s a very rewarding feeling. It energizes you to be even more productive the next day.

Which brings us to the real key to having more time. That key is goals.

I submit to you that if you don’t do something to get closer to a goal each day, either personal or professional, then you are not productive. No matter how busy you may be.

If you’re busy all the time and still never seem to get much accomplished then it will always feel as if you’re short on time. In fact, since you’re not able to point to anything tangible that you’ve accomplished there will never be enough time. You will never have enough time until you realize that you’re spending your time instead of investing it.

So you NEED goals. I can virtually guarantee that if you’re always feeling short on time that you do not have a formal goal setting process in place. How many things do you do each day that are urgent? How many of those urgent things are actually important? How many of them don’t need to be done at all?

How many things do you do frequently that offer you absolutely no return for the use of your time? Unless you’re consciously doing those things for relaxation (which I would argue is a great return on the use of your time) they don’t need to be done.

So it appears my next post needs to be about setting attainable goals. That will help you get more done and still have time left over to invest in pure, guiltless relaxation.

Now you…and me, know what my next post will focus on.

A Plan for Life

Research shows that the average person will spend 40 hours planning a two-week vacation. That is 40 hours more then they invest in planning the rest of their lives.

Goals are the plan for your life.

Most everyone claims to believe that goals are important. Somewhere around 10% of those people actually have goals that are written down. A very small handful of that 10% have a formal plan for how they intend to achieve those goals.

If you’re in that vast majority of people who don’t have a formal goal achieving plan then I have some shocking news for you. YOU are an unproductive person!

If you didn’t do something to intentionally get closer to at least one of your goals today then no matter how busy you may feel you were not productive. That means that if you don’t have formal goals along with a written plan on how you’re going to achieve them then you cannot be productive…not matter how busy you might be.

But having true goals and a plan to achieve them goes way beyond making you productive. True goals gives a purpose to everything you do. When your actions have purpose then your life has passion. If you’ve ever felt as if you’re sleepwalking through life then you NEED true goals. If you not certain why you’re doing what you’re doing then you NEED true goals.

If you want to live a purpose driven life then you NEED true goals. If you want a reason to push yourself to reach your potential then you NEED true goals.

I won’t kid you, developing meaningful goals takes time, likely more time than it would take you to plan your next two-week vacation. It requires serious reflection about what’s most important to you. You’ll need a vision for your life and what you want it to look like in a year, 3 years and 5 years and beyond.

If you don’t currently have true goals and a written plan for how you’re going to achieve them then it’s likely you lack discipline as well. If your goals are meaningful enough and your plan is thorough enough they will drive a new discipline within you. That’s the power of true goals.

President Abraham Lincoln said “The best way to predict your future is to create it.” If you want to wonder what the future holds for you then you don’t need to do a thing. Just keep floating along through life. If however you want to control your future and shape what’s in store for you down the road then you’ll need to get serious about setting true goals.

There isn’t a much better life than a life lived on purpose for a purpose. Purpose comes from knowing where you’re going and having a map to get there.

Do you know your purpose?

Are You Wearing the Cloak of Entitlement?

Experience and research tells me that a significant number of people reading this post are next in line. They are next in line for a promotion or their bosses spot in the organization. It’s like it’s owed to them. 

 

They did everything asked of them so they are entitled to it. 

 

Well not exactly. 

 

First of all, doing everything you’re asked to do qualifies you for a paycheck and nothing more. Promotions come to those who do more than they are asked and even then nothing is guaranteed. 

 

I have always advised against setting “next” goals. A “next” goal sounds like “My goal is to be the next Sales Manager, or next Product Manager.” In my experience there are too many uncontrollable factors in “next” goals. To be the next anything there is timing involved, there may be some luck and like it or not there is often a bit of favoritism in promotions. 

 

If you have uncontrollable factors in your goal setting then it’s likely not a very good goal. I’d much rather see someone with a goal of “I will prepare myself to be the most qualified candidate for the position of Product Manager.” 

 

There are far fewer uncontrollable factors in that goal. 

 

Even with a solid goal of self-development you are still not owed a promotion and acting as if you are will only decrease your chances of earning one. 


Entitlement is not a good look. If there is going to be real success in your future then you need to be sure that the cloak of entitlement is never seen on you. 

Do You Ever Wonder Where You are Going?

I wish I could say I’m surprised by how often I come across people who seem to be drifting through life. But I am not. 

 

The sad reality is that most people, the vast majority in fact, drift through life on a day-by-day basis taking what comes their way. They accept what happens and very often settle for less than they want or deserve. 

 

I suppose there could be many reasons that happens to people but one of the big ones, likely the very biggest one, is that they don’t have goals. True goals. Goals that are written out along with a plan on how they intend to achieve them. 

 

Direction in life comes directly from your goals. No goals means no direction. 

 

I understand why so many people lack true goals. It’s requires serious effort to first determine your core values and then set goals around them. Your core values are those values that you will not compromise on, regardless of the circumstances. Those core values guide every decision in your life. Beliefs can change over time, core values do not. 

 

Determining your core values does not happen overnight. It requires both reflection and introspection. The dividends of truly knowing your core values however are substantial. Your core values are who you are deep inside and once you know that, every decision becomes easier to make.

 

Once you’ve set goals around your core values you need to develop a plan, a workable, actionable plan, to achieve them. 

 

That plan must include the date AND time you will begin. I can’t tell you the number of great plans I’ve seen people create through the years and I can’t begin to tell you the number of those plans that were never implemented. You will not finish, you will never finish, what you do not begin. The pressure of a “start date” will push you to begin.

 

Remember, someday does not appear on a calendar.

 

The plan must also include a completion date. When will you accomplish each individual goal, do not leave yourself wiggle room by setting a date range. Nail it down with an exact date. You don’t want to almost accomplish your goals, you want total success.

 

Carve out time EVERY DAY on your calendar to work specifically towards achieving a goal. Success in achieving your goals will not happen by itself, YOU must make it happen. 

 

Do not allow yourself to get stuck where you are. Do not allow yourself to settle for less than you desire. Do not allow others to set your goals for you. And oh by the way, if you’re married the fastest way to being a better couple is to be a better you. Don’t forget to set some personal development goals along the way.


Goals are the beacon of light that can guide you through life’s never ending challenges. But for the light to shine you must have those goals in place. Set goals today and all your tomorrows will be better because you did.