Why Communication Matters

Communication is pretty much at the middle of everything we do. It adds to or subtracts from our efforts to build solid relationships. It demonstrates our competence and confidence…. or not.

Every effective leader understands the importance of clear communication but not enough leaders seem willing to invest the time to be certain that they are communicating well. Every human interaction leaves behind an “emotional wake.” Every time you have a conversation with someone you leave them feeling better or worse. They may feel better or worse about you or they may feel better or worse about themselves. Either way this much is certain, there are no neutral human interactions. Every human interaction changes something. 

Communication is at the heart of every human interaction and communication is much more than the words we speak. Studies show that effective communication is 7% the words we say and 93% tone and body language.

So choose your words well, even more important, choose when and how you say them exceptionally well.  

Words spoken while angry never seem to come out the way we want; no matter how careful we think we are. Angry words can turn a small misunderstanding into a big misunderstanding so ditch the anger BEFORE attempting to communicate. 

But don’t use anger as an excuse to not attempt communication because lack of communication is just as bad. Poor communication and no communication are often the cause of problems between people. Wars have literally been caused by miscommunication. Think about the last 5 arguments you had with another person, I’d bet a small fortune that lack of communication or poor communication was at least part of the problem.

When leaders fail to communicate effectively they can cause frustration, bitterness, and confusion among their followers. Effective communication can eliminate rumors and bottlenecks. It builds stronger working relationships. When your people know their role within the organization and understand how what they do makes a difference there is a sense of value and accomplishment. 

Leaders who communicate well create an environment where people work together for the greater good. Excellent communication can help foster a culture of teamwork and selfless effort. 

Successful leadership requires clear and concise communication. It’s safe to say that if you’re not communicating well then you’re not leading well either.

So, what have you to say about that? 

6 thoughts on “Why Communication Matters

  1. Brandon Oye says:

    This post stikes home with me. I often tell the people I work with that 90% of the issues we have to deal with (work or personal) are caused by lack of communication. Most people have good intentions, they just miss the opportunity to clarify the situation. If everyone had the courage to ask questions, and continuing asking questions when they have that uncertain feeling in their gut, many issues would be prevented. I enjoy reading your posts. Keep up with the good work!

    • Thanks, we don’t want to look “stupid” so we pretend to know or we guess or assume…. I’ve done all three. It never works well, it certainly works better to do as you suggest, when you’re not certain just keep asking until you are.

      Thanks for your comment, I’m glad you enjoy my posts.

  2. Communication is the foundation for success.

    Show me someone that communicates well and I’ll show you someone who is very good at what they do. I’m not talking about smart, articulate, etc., this is more about emotional intelligence.

    As you said Steve, how you say it vs. what you say. When you say it. When not to say it. Silence can be powerful when used in the right way.

    There are leaders who are afraid to communicate with their constituents when they perceive an uneasy topic or somewhat confrontational. These folks are less confident about who they are. These leaders tend to lead by position.

    Communication. A topic that can never be talked about enough.

    • Thanks Steve, and I was somewhat remiss in this post for not pointing out that a huge part of communicating is listening…

      When we are talking we aren’t listening, I’ve met people who think they can do both at the same time… they should listen sometime to how silly they sound. 😀

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