The Power of Focus

Somebody a lot smarter than me once said “the man who chases two rabbits catches neither.” I don’t recall who said it but it’s absolutely true.

But there is a way that guy can catch both rabbits. He just has to chase them one at a time.

That’s focus.

If you can’t say no to many things then you’ll find it impossible to say yes to focus. In most areas of your life what you choose not to do will determine what you are able to do. If you’re trying to do too much you fall victim to what is known as task saturation. If you fall into that trap you end up accomplishing far less than the person focused on one thing at a time.

That’s the big illusion that multi-taskers present to themselves. They believe they can do many things well and that they can do them all at once. But every bit of research shows without a doubt that they are fooling themselves.

One person doing eight things one at a time will do them better and faster than one person trying to do all eight of them at once. That’s the power of focus.

Some people would tell you they can’t focus. That’s not exactly right. What they can’t do is decide. They can’t decide on their priorities. They are like a kid in a candy store…they want it all and they want it right now.

That “kid in the candy store” mentality causes them to accomplish things right at the deadline. They get them done in the nick of time because suddenly they didn’t have to decide what to do next, a deadline made the decision for them. The problem is, things done at the deadline are seldom done as well as those things done with time to spare.

The most successful people possess laser like focus. They invest a bit of time, well actually some serious time, in determining their priorities and then they go after them to the exclusion of all distractions.

Warren Buffett has laser focus and he has a dependable process to keep it that he shares with people who struggle with their own focus.

He’ll ask them to invest some time to write out their top 25 goals. These can be life goals, 10 year goals or goals for the coming month or year. Once they have that list he asks them to review it and select their top 5.

So now they have two lists, let’s call them list one and list two. Buffett asks what the person intends to do with list two. Most say that they will work on them as time permits because while they are not as important as list one they are still important.

That’s when Buffett gives them life altering advice. He tells them list two is actually their “avoid at all cost” list. He says that list should get zero attention until list one is 100% complete. That’s what focus looks like in practice.

I can tell you from personal experience that focusing is easy when compared to developing the lists. If you want success with your own list one you must be willing to sacrifice everything on list two.

Most people are able to do that but are unwilling to do that. Those 20 things on list two prevent them from achieving any of the things on list one. In their case, ALL the rabbits got away.

Some would say if you’re focusing on more than one thing you don’t really have focus. I’ll give people the benefit of the doubt and say so long as you’re focusing on one at a time you can maybe have five or six things on your radar.

Any more than that and you might as well be Elmer J. Fudd.

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