I am often, some would say too often, surprised at how much I have to learn. I’m also often surprised at who I learn it from.
Such was the case a couple of weeks ago when I was doing a presentation I called “Selling Through the Generations.” The focus was on the differences of selling to the various generations with a particular focus on selling to millennials.
Usually when I’m presenting to a group I try to know more about my subject than my audience. If that’s not possible I at least try to help the group use what they know if a more effective way. This group was unique in that there were 7 or 8 millennials mixed in and I had no doubt that they knew more, way more in fact, about being millennials than I ever could.
But I was really just presenting information that came from the ton of research done on generational differences so I was comfortable with my material.
Despite everything you may have read and heard there are really more similarities between the generations than there are differences. There are however some things that make millennials different from their parent’s and grandparent’s generations. But those differences are not what I’m writing about today. I’m writing about what I learned.
There are lots of names for the generation born roughly between 1978 and 2000. Most of us know that generation as the millennials, some people call them Gen Y and some people call them somewhat divisively “the trophy generation.”
This term comes from the “fact” that millennials need a constant stream of recognition…or a trophy for coming in 9th place in a 10 person race. (Don’t worry, in today’s world 10th place gets a trophy too)
I don’t remember exactly how we began the discussion on millennial’s “need” for recognition but somewhere in that conversation one of the millennials in the room said, “we never asked for a trophy, you just gave it to us.”
He went on to say that IF millennials are indeed the trophy generation then it was the generations that came before them who made them that way.
I have done a lot of research on the differences between the generations and written and spoken on the topic somewhat often and I had NEVER considered that thought for a second. But a second is about all it took to know that this millennial was exactly right!
Think about it, a little kid competing in soccer or a baseball game had no idea that everyone was supposed to be a winner. They didn’t know that they “needed” or “deserved” recognition for every little thing….until some well-meaning adult told them.
Boomers and maybe some early Gen Xers made millennials whatever they are and now it’s boomers who complain about the “trophy needing” “over-pampered” “brats.”
Millennials are really more like other generations than many people think. The big thing I learned that day is that they have figured out some things that the older generations seem to have missed.
I don’t think I’ll ever look at millennials quite the same again.