Most people (how’s that for a wide generalization) don’t like change. Actually, they are okay with change so long as the change doesn’t affect them personally. The worst change of course is the kind that impacts some long held belief or tradition. 

But today, in a world where “traditions” are increasingly tossed aside, where organizations are told that they must innovate or face extinction, change is not optional. The very next innovation could be the one that extends the life of your organization or sends it to the ash heap of the formerly successful innovators. 

But here’s the problem; organizations can’t innovate, only people can.

I was once asked how to teach people to be innovative. My answer was almost instinctive, I said you don’t teach people to innovate, you hire innovative people. Upon further reflection I’d answer that you hire people who care about making a difference and people who want to “leave something behind” for their organization. You then place them in an innovative environment.

Innovation is a people driven process and what makes it so challenging is that people are emotional. They constantly, if even subconsciously, balance risk with reward. 

Even though the desire to innovate may be high the need for safety and security is higher. It’s the fear of losing that security that prevents innovative people from innovating.

That’s why organizations that want to be around in 25 years require especially strong leadership. Not just strong leadership “at the top,” but strong leadership at every level of the organization. 

Those strong leaders must provide an environment where failure is not just tolerated but celebrated as a step forward and and a learning opportunity. Those leaders must provide an environment where well considered risk is not just allowed but encouraged, maybe even demanded.

Much of the technology used in business today was unimaginable by most people just 10 or 15 years ago. The speed at which technology is changing and improving is increasing literally every day. It is truly unimaginable what that technology will look like in a mere 5 years. 

This much we do know: if you’re a leader and you’re not providing your people an environment where taking thoughtful risk is encouraged and occasional failure is risk free then your people will fight the change needed to succeed tomorrow.

If you’re a leader who wants continued success then take charge of change before change takes charge of you.