The Benefits of Being Kind

Al Capone once said that you can get much farther in life with a kind word and a gun than you can with a kind word alone. 

 

I suppose he believed that but if you’re an Authentic Leader you don’t need the gun. Your influence along with a kind word will be more than enough to get you wherever you want to go. It will also be key in convincing your people to make the journey with you. 

 

I once knew a guy in a leadership position who was certain that being kind was a weakness. He frequently said he didn’t need to waste time on kindness because his people had no choice but to do what they were told. He was of course wrong. So wrong in fact that he’s not in a leadership position any longer. He doesn’t torment people who work for him anymore but I’m pretty confident he still torments himself on a regular basis. 

 

Being kind to others is good business. But kindness is about way more then business. I would submit that it’s impossible to live a happy and fully productive life without being kind to others. 

 

Being kind allows you to cope and overcome stressful situations. Being kind let’s you pay less attention to yourself and your problems. Doing something for the benefit of someone else takes your focus off of you and puts it on someone else. 

 

A truly kind person does not have ulterior motives for being kind. They are loving and giving out of the goodness of their heart. Kind people have a high level of self-esteem and because they love themselves first it let’s them care about others too. 

 

Kind people expect to be treated with respect and that expectation is often met. Kind people don’t have anything to prove to other people so they get to be themselves. Being kind allows you to be comfortable in your own skin. 

 

Just so we’re clear don’t mistake being nice with being kind. They are not the same. Being nice means treating people well and being polite. Being kind requires that you care for people and have the courage to show it. 


You can be nice to people while also be unkind. Don’t make that mistake. Care for others, show kindness whenever and wherever you can. It’s one of the kindest things you can do….for yourself! 


Care for Your Customer

I always enjoy watching marketing people, well good marketing people, talk about their products. They have a passion for them and if they are truly good at what they do it’s safe to say they actually love their products. It’s like their baby!

 

I’m especially interested in how they talk about their products to salespeople. They want the people selling their product to love it as much as they do. That’s where I’m pretty different from most marketers. 

 

I don’t want salespeople to love their products; I want them to love their customers. Don’t get me wrong, I want salespeople to believe in their products enough to represent them with integrity. I want them to understand the value those products bring to their customers. I need them to understand how their products solve a customer’s issue. I literally want salespeople to feel it’s an honor to sell their products to people who will benefit from them. 

 

But for long-term very successful salespeople it’s not the product they are most passionate about; it is their customers. More specifically, they are passionate about helping their customers. They care enough for their customers to help them identify their greatest areas of need. Then they work to figure out if they have a product or service that can address that need. 

 

Notice that I didn’t say that they care “about” their customer. Every business and salesperson cares about their customers. What I said was that long-term successful salespeople, and businesses for that matter, care “for” their customers. There is a big difference between caring about and caring for. 

 

Today Customer “Care”  has become something of a buzzword. Many Customer Service Departments are now called Customer “Care” departments. For many of those service departments the name was the only thing that changed. 

 

“Care” is much better as a verb. Some people use it as a noun but successful people, successful salespeople, successful leaders, and successful organizations use it as a verb. 

 

A verb, for those of you struggling to recall your days in English class, refers to an action. It will always be better to show people and customers that you care than it will be to tell them. I’m betting some of you are telling yourself right now that you care. I’ll bet some of you are reasonably sure other people know you care. I’ll also bet that many of you are hoping people, and your customers know you care. 


Don’t bet, don’t hope and don’t assume. Turn “Care” into a verb today and show someone, a loved one, a special co-worker or even a customer how much you truly care. It’s good business sense and it’s great people skills. So do it today!


The Mistaken Leader

Lots, in fact most, people newly promoted to a position of leadership make the huge mistake of believing that their new position actually makes them a leader. 

 

They are mistaken. 

 

Being promoted to a leadership position and given a fancy title does not make you a leader. No matter what position you hold or title you have you must earn the right to truly lead. Leading others requires at least some level of commitment from them and you cannot force commitment, you can only earn it.

 

Perhaps the fastest and certainly the best way to earn the right to lead is to consistently demonstrate that you care for the people you would lead. The best leaders proactively and intentionally show they care, they show that they understand that they lead human beings with goals, challenges and life circumstances just like every other human being. 

 

They don’t “take” the time to know their people, they don’t “make” the time, and they don’t “find” time to interact with their people. They “invest” time with their people so that they truly know them and that “invest in people” mindset makes all the difference in the world. 

 

When a person in a leadership position sees their people as an investment it changes how they relate to them in every situation. If you as a leader feel forced to “spend” time on your people that too will affect how you relate to them and they will feel as if they are an expense and not an investment. That’s not a feeling that leads to commitment. 


Don’t be a mistaken leader. Regardless of your role, title or position work hard to earn the trust and respect of your people on a daily basis. There really is no other way to authentically lead.

The One True Prerequisite of Leading

You must have a follower!

 

No matter what your title happens to be, no matter how lofty your position may be within your organization if no one is following you then you are not leading. Period!

 

It’s probably the number one leadership mistake I see and I see it often, very very often. People believe that it’s their title or position that makes them a leader. This misnomer is especially common with people new to a position of leadership. 

 

But here is the absolute fact: titles and positions on an organizational chart do not make you a leader. The people following you make you a leader. 

 

You can be promoted to a position with a fancy title that makes it sound like you are a leader but you must earn the right to truly lead. No one, absolutely no one can promote you to the position of Leader, that can only come from the people you would lead and you must constantly demonstrate that you’re worthy of it.

 

The fastest way to demonstrate that is by showing your people that you care about them. Bringing donuts to the meeting is nice but a drone could do that. 

 

Showing you care requires that you connect with your people in a meaningful way. If you’re in a leadership position then I have some questions for you… How much do you REALLY know about the people you claim to lead? Do you know their goals, their needs, their hopes and desires for their future?

 

Do you know what their life struggles are outside of work? Did you ever consider those struggles may affect their work performance? Did you ever consider that maybe, just maybe you could help them, coach them or perhaps just offer them someone to talk to?

 

Leadership is about people and to earn the right to lead you’re going to have to be willing to SHOW you care. You must be willing to invest a piece of yourself in someone else’s life. You see, when you make a difference in your business you’re a manager and that’s great but when you make a difference in the life of someone else you’re a leader and that’s better, much much better.


If you’re in a leadership position it’s a good idea to turn around once in a while to see if anyone is really following. If they are not then it’s possible, actually likely that the people who could be following you have decided that you simply don’t care enough to truly lead.


A Culture of Caring

Every now and then I’ll receive a tweet or a response to a blog post that says the stuff I write sounds good in theory but it isn’t realistic in today’s business world. 

 

In particular people seem to take issue with my frequent statements that you can’t truly lead people until and unless you truly care about them.

 

I’m told “caring” is a sure path to failure. It’s a weakness that no business can afford today. They say that caring for your people is a luxury of bygone eras. Some people have even told me caring about your people is just plain stupid. 

 

I generally don’t respond, or I respond with a recommendation that they at least give caring a chance. But last week after reading a really terrible tweet I told the person that I was really glad I didn’t work for them and then in the spirit of practicing good human relations I told them I hoped they enjoyed the cave they were living in.

 

Okay, so that might not have been Dale Carnegie style human relations but the guy was pretty abusive with his comment. 

 

In my opinion, if we ever get to the point where caring about our fellow human beings indeed becomes impractical then we might as well hang it up. Would there be any point to living if we couldn’t care about people anymore? It doesn’t matter if we’re talking life in general or we’re talking business in particular, caring is never wrong and it’s never a weakness.

 

The fact is that the more you build a culture of caring within your organization the more stable and successful, and by successful I also mean profitable, your organization will be. I am completely at a loss when trying to understand people who seem to sincerely believe that you can get more out of people by treating them like dirt than you can get by treating them like the valued human beings that they actually are.

 

I will never understand how a “leader” could expect their people to take care of customers when those same people are not cared about by their leader. It just doesn’t work. It has never worked and I can’t imagine how it ever could. 

 

If you’re a leader who expects your people to care about your customers enough to provide them with top quality customer service then you better be a leader who consistently demonstrates how much you care about your people.

 

People who aren’t cared about, who don’t know with some degree of certainty that they are cared about, are far less likely to care themselves. 


A culture of caring will never weaken your organization, it can only strengthen it.  Don’t even think about believing otherwise.