I frequently start leadership presentations by asking the audience to share in one word a key responsibility of leadership.

It doesn’t take long for someone to come up with the word “coach” and they are exactly right. Leaders should always be coaching their people towards their next accomplishment and greater success.

Too often however leaders believe the time for coaching is only when corrective action is required. They coach to “fix” someone or something. Now that’s certainly appropriate but it shouldn’t be the only time you coach. 

Another great time to coach is when someone has done something well. That’s when you coach for positive reinforcement. The key difference between the two of course is that coaching for corrective action is best done privately while coaching for positive reinforcement can be done publicly. 

Early in my career I was taught the concept of “The Coaching Cookie.” This is a practice we use when coaching for corrective action. It begins with a compliment, then you state the area needing improvement and finish up your coaching conversation with another compliment. 

In the hands of an Authentic Servant Leader that concept can work well. It works for them because their compliments are sincere and they provide in-depth information as to exactly what needs to improve, precisely what “improvement” will look like and how it will be measured. Their “cookie” isn’t filled with fluff, it’s filled with nourishing insights. 

The problem I have with this particular coaching concept is that too many people in leadership positions simply use it as a conflict avoidance tool. They focus on the compliments while understating the corrective action required. These “leaders” are more concerned with avoiding conflict than building people.

Anytime you’re going to coach your people, for whatever reason, you should be very thoughtful about it. Invest some time in getting this right. If you’re going to use the Coaching Cookie then make sure your filling is meaningful. Be clear, be specific and add a dash of accountability by including a date to review whether the improvement was achieved. 

Avoiding conflict by failing to coach your people isn’t helping you and it most certainly isn’t helping them. 

One characteristic of a truly Authentic Servant Leader is that they care enough to coach even in difficult circumstances. Do your people see that characteristic in you? If not you have the power to change that; you only have to decide that you will.