Why Good Communication Matters

I’m really hard pressed to think of a situation where a leader could over communicate. I suppose it’s those situations similar to when a follower might ask what time it is and the answer includes the history of watch making. I don’t think there are actually many leaders who do that.

 

In my experience it’s far more likely that a leader will under-communicate than over-communicate.

 

It really isn’t necessary to provide more information to a member of your organization than they need to be successful. It is however vital that they have every last drop of information available when it’s relevant to whatever it is they have been tasked with doing. 

 

There are many reasons a leader might under-communicate but a big one is that too many leaders believe that information is power. That’s not actually how it works. The fact is, applied information is power and that information cannot be applied until it is shared. 

 

Leaders who withhold information from their people, for whatever reason, are not helping anyone, least of all themselves. A leader’s success is dependent upon the success of their people and without information their people are less likely to be successful.

 

Information is the enemy of rumor. People have this spot inside them that must be filled with information, if their leaders don’t fill it they will fill it themselves. Rumors are great filler! The trouble with rumors is that they are far too often wrong, filled with productivity killing miss-information. 

 

That’s why well thought out, meaningful and consistent communication matters so much.

 

If you’re a leader who doesn’t like rumors then stop them with information, correct, useful, and needed information.

 

Sometimes people at the top of an organization forget how invested their people are in the business. Your people want to know how the organization is doing, they want to know where they “fit.” They NEED to know they matter and that what they do is importance to the overall health of the organization. 

 

If you’re a leader then you have information that has the potential to super-charge your people. Don’t keep it a secret, don’t think being the only person who knows it makes you more important. Share the information and trust your people to use it to the benefit of the team. 


If you’re truly a leader that’s exactly what they will do. 

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