Back to Basics

As the story goes, the legendary former coach of the Green Bay Packers, Vince Lombardi, would start every training camp the same way. He would hold up a football and announce with great gusto, “This is a football.” 

Keep in mind he was speaking to a room full of professional football players. I think I’m safe in assuming that they all had at least a passing familiarity (pun intended) with what a football looked like. 

But Coach Lombardi was making a point. His point was we are going to begin with the basics because it’s the basics that will make us champions. 

You may not be a professional football player but that point is as applicable to you as it was to those Green Bay Packers. 

Skipping the basics, or believing your skills are so advanced that the basics no longer apply to you is one sure way to fall short of your potential. 

As the year ahead comes into focus it’s a great time to review your own “basics.” What have you skipped, or simply forgotten, that used to bring you great results? Maybe you used to send thank you notes…remember those, the kind you wrote out by hand, put in an envelope and dropped in a blue box on the corner? That practice remains to this day a solid basic skill when building and nurturing relationships. Perhaps more than ever considering how rare thank you notes have become. 

Maybe you skip making yourself a prioritized task list each morning. Using a prioritized task list is key to strong time management. For most people it’s not that they don’t have enough time, it’s that they lack a clear sense of priorities. 

People who prioritize what they want and need to accomplish will in fact accomplish much more than the people who don’t. Even if you’ve never applied that basic skill to your life before, now would be a great time to start. 

There are so many “basics” to success that I could go on forever. But instead I’ll encourage you to invest some time to think back to some of your greatest successes. What were some of the basics that helped you achieve that success? Are you still using them? If not can you say with specificity why you’re not? Or have they somehow faded away with not much thought as to why?

Consider the basics you need to be consistently successful and then go back to them. This is a great example of when “going back” is the fastest path forward to future success. 

So, what are you going back to?

The Enemy Within a Me

People get frustrated with me when I tell them that it’s very likely the greatest obstacle to success they face is themselves. 

They tell me I don’t understand, but I do. They tell me I don’t know, but I do. They tell me I don’t know how tough it can be “out there,” but I do. 

I also know that in any situation where I’ve struggled to advance or accomplish a goal my greatest enemy was within me. That enemy slowed down my progress. My doubts about my own abilities prevented me from moving forward. Those doubts opened the door to my true enemy which was fear of failure. 

Despite the compliments I get about my speaking ability, the things I write and other stuff I do, I know this undeniable truth about myself…overall I’m a pretty average person. I don’t say that about myself in a bad way, in fact my “averageness” is one of my greatest strengths. It helps me relate to the people I’m trying to help. 

That’s why I can say with a high degree of confidence, I do understand, I do know. 

I also know my main enemy is within a me! 

I know the best way for me to block that enemy is to believe in myself. People who believe in themselves are pretty darn near impossible to stop. When YOU believe in yourself you are pretty much unstoppable.

Believing in yourself leaves no room for doubt. Without doubt to open the door fear has no way into your head. 

Any battle is halfway won when when your enemy within is kept away. Obstacles become opportunities when the enemy within you can’t mess with your head. 

So the next time doubt starts to creep into your thoughts you need to immediately ask yourself,  “is this an actual problem, or is this the enemy within a me just tearing down my confidence?”

If you’re average like me, and most of you are, (see, that’s how “average” works) you’ll know it’s the enemy within. You should also know you can defeat it by ignoring it. I know that if you believe in yourself you will be unstoppable. 

I know that about you cause I know that about me. I’ll never let the enemy within a me make me doubt my ability and neither you should you.

Planning for a Better 2021 – The “Follow-Up”

Congratulations! You have a plan. If you’ve followed the steps we laid out in the previous 7 posts you not only have a plan, you have a plan based on your values and goals. There are not too many people who can say that. So good for you.

While your plan is ready to be implemented, or “launched” it is not yet done. In fact, the best plans are never done. That’s why the 8th and not really “final” step in the process is called The “Follow-Up.” 

Even as you work your way through your plan you should be reviewing it periodically to make sure it still “works” for you. If we’ve learned anything from 2020 it’s that life has a not so funny way of turning our plans to mush. 

Mushy plans are not good plans. So constantly be tweaking your plan. 

While tweaking your plan you must keep this undying principle in mind…you plans can, will, and should change as circumstances require. The Core Values upon which you’ve built your plan should remain rock solid. 

Your well thought out and developed plan is a living plan. Do not allow it to die a circumstantial death. As your environment changes, as you change, as circumstances change, your plans must change as well.

The “Follow-Up” step is where you schedule 30, 60, 90, 180 day reviews of your plan. During the 180 day review schedule additional follow-ups as needed. Put these follow-ups on your calendar. Ask your coach, mentor, or accountability partner to review the progress you’ve made towards your plan. They can offer suggestions for adjustments or advise you to stay the course. 

You now have a plan that clearly states who you are and where you are. You have a plan that says specifically who you will be in the future. You have a plan that illuminates the path that you need to follow to arrive at your goals in life. 

Continuously feed your plan with fresh thinking. Provide it with the effort and discipline needed to keep your plan in constant forward motion. 

Your reward will be a life full of the things you earned while working your plan. Pay particular attention to that previous sentence. Your reward will be the things you EARNED while WORKING your plan. 

You have an awesome plan but it will not work for you if you do not work for it. Work your plan and enjoy the life it helps you earn.

Planning for a Better 2021 – The “Launch”

The “Launch” is the seventh step in our planning process. It’s also one of the most frequently skipped steps. It is amazing to me how many times I’ve seen a person or a company invest time and in the case of companies, huge amounts of money, to develop a great plan and then do nothing with it. 

Years ago I was working for a company and we were contacted by one of the largest banks in the world. While they were already huge, their growth was stagnant and they wanted a plan to begin growing again. 

We advised them that the first step of developing a plan would be determining where they were at right now…we needed a crystal clear idea of their “As Is.” As I said this was a large bank and the most effective way to determine their current situation was to conduct a needs assessment throughout all levels of the organization. This would a seven figure investment and they would receive an actionable plan that would lead to a return to growth for the organization. 

We delivered the plan to the bank on time, which was four months after the process began. They were a little overwhelmed at the amount of detail we provided but they agreed wholeheartedly with our findings. They were excited to be moving forward. 

We scheduled our first follow up meeting (The Follow Up will be the 8th and final step in our process) for 90 days after they put the plan into action. 90 days later when we called to confirm the follow up meeting they asked to reschedule. They were still preparing to launch the plan “in the very near future.” Remember they paid over a million dollars for the needs assessment and the plan that came out of it. 

The bank NEVER did actually launch the plan. They had the best of intentions. They invested heavily to make certain their plan was actionable and that their desired outcomes would be achieved. But they failed to launch!

The “Launch” is where having a coach or a mentor can make a huge difference. Without someone to hold you accountable you may never begin. Or, you may have a few “false starts” and then never get going again. 

Think of all the time you’ve invested to this point. You likely know more about yourself then you ever have before. You’ve dreamed your dream and made a plan to make it become real. You’ve done the hardest part. 

All that’s left is to implement the plan. 

You need to take that first step. Some of us, okay, most of us will still need a little push. That’s what your coach or mentor is for. If you think coaches or mentors are only for big shots then don’t get one.  But find yourself an accountability partner and ask them to hold you accountable. The only requirement for an accountability partner is that they care enough about you to actually hold you accountable. 

I can’t say that strongly enough…whoever you ask to hold you accountable MUST truly CARE for you. That is a must must must! They need to be willing to keep encouraging you, pushing you, even scolding you in that’s what’s needed. Your accountability partner needs to stay along side of you when you tell them you’re done. They must care enough to not allow you to be done. 

Some people seem to misread the title of this step. After completing their plan instead of going to “launch” they simply go to lunch…and apparently never come back. Lunch can wait, your future will not! Implement your plan ASAP…as in today because in you’re always waiting for tomorrow, tomorrow never comes. 

Planning for a Better 2021 – The “Time Table”

Some people use time as an excuse. Highly successful people use time as a tool. 

Now that you know what you’ll stop doing in order to succeed and you know what you’ll start doing to achieve your goals you need to commit to a time table. This is such a critical step in the planning process yet many people skip it completely. 

Years ago when I would present Goal Setting Workshops for Dale Carnegie people would present truly outstanding goals. They presented them with such passion that it was obvious they wanted to achieve them. 

But when I asked when they would begin the pursuit of those goals they were completely flummoxed. They had not considered a starting date and time, they were simply going to do it. Except I knew they likely wouldn’t. Because they would most probably use time as an excuse for never actually beginning. I’ve seen it happen again and again. 

So for everything you committed to stop doing you need to add each one of those individually to a time table. EACH ONE, INDIVIDUALLY! If you think you can lump them all together and stop them all at once you need to be more realistic. 

Keep in mind you’re using a TIME table, not a date table. When adding a “stop action” to your time table list the date you will implement the stop action AND the time of day. Specifically. Exactly. Then put that in your calendar. In ink. In all caps. 

Tell the world about your commitment. Ask them, ask everyone, to hold you accountable. 

Use exactly the same process for everything you committed to start doing in order to achieve your goals and bring your plan to life. Specificity is key. You need to determine the exact date and time you will begin….or you’re unlikely to begin…ever.

Setting an exact date and time to begin your journey to goal achievement is an example of using time as a tool. Having an exact date and time in your plan and on your calendar gives you the tool of accountability. It helps you hold yourself accountable. Sharing that exact date and time with others might even give you more accountability than you want. 😀

One a word of caution about adding action items to your time table. The farther into the future you plan to stop or start an action the less likely it is that you’ll do it. The best time to begin is today. The second best time is tomorrow and the third best time is the next day. You can imagine how effective it WON’T be to start something 6 months from now…that’s almost as bad as having no start date at all. 

Today is the best day to take control of your life. If you begin today then all of your tomorrow’s will have a much better chance of going according to YOUR plan. If you don’t have a plan then you’ll have to settle for whatever happens to come your way. 

Don’t settle…plan!

Planning for a Better 2021 – The “Will Do”

The next step of the planning process is all about you! While some of the other steps could have involved other people this one does not. You are on your own here. You will ultimately determine whether or not your plan succeeds. I’ll suggest you have a coach or mentor in this step but they can help, they cannot succeed for you. 

There are no excuses in this step. I could have very well described this step as the Yoda step because this step is not the step where you “try” to accomplish the goals and objectives laid out in your plan, this is the step where you accomplish them…or not. As Yoda said, “No! Do or do not, there is no try.”

In the “will do” step YOU must make a commitment to yourself regarding what you are willing to do to achieve your goals. If you were serious about the last step then you will have cleared some time in your day to add some new activities to help you implement your plan and achieve your goals. In this step you lay out exactly what those activities will be and PRECISELY when you will do them. 

This is not a someday plan, this is a here and now plan. If you’ve gotten this far into the planning process you are closer to achieving your goals then perhaps you’ve ever been. All you need to do now is determine the investment you’re willing to make for it all to come true. 

Investments required to achieve goals come in two areas, financial and time. People typically make a commitment in one of those areas while forgetting about the other. Take me for instance, I have made substantial investments in fitness. I’ve joined one fitness club after another, giving them direct access into my bank account so my membership was always current. Over the years I’ve spent a small fortune on fitness club memberships because I take investing money in being healthy very seriously. 

Too bad for me I don’t take investing time in being healthy seriously too. Most of the fitness clubs I joined I never set foot in again after I had set up the automatic payments. I never even got to the new member tour. Because I never committed to making time to do it. I thought I was serious about it and I thought the money I spent proved I was serious but I was kidding myself. I got lucky when the last private club I joined burned down and I escaped the never ending payments. 

I proved the point that lack of initiative kills far more goals than lack of money ever will. 

I made two mistakes; I never actually stopped doing something so I could start doing something new. My calendar was already full every time I thought about going to the club. I wasn’t willing to sacrifice anything to get in shape so I didn’t get in shape. That’s a prefect example of a lack of priorities. 

My second mistake was not having someone to hold me accountable to get in shape. No coach. No mentor. I thought I could go it alone. No one achieves everything they want to achieve without help along to way. 

So in this step you need to do three things. 

First decide what investments you will make to achieve your goals. Consider both sides of the investment angle, time and money. Don’t promise yourself you’ll do it, commit to do it. Promises are pretty easy to blow off, commitments are stronger. 

Second, determine what you are willing to sacrifice. If you need a bit of extra money to achieve your goal then what will you give up. If you MUST stop at Starbucks every morning and that prevents you from taking a training course to improve yourself then I have but one word for you. Priorities!

Third, you need to find a mentor or coach. Even if it’s not a formal mentoring relationship you must have someone in your life who will challenge your commitment to the things you claim are important to you. Someone to ask you what the heck you’re doing. 

YOU must make the commitments to your future success. YOU must ultimately honor those commitments in order to succeed. Remember earlier in this series when I said this is YOUR plan? Well this is where that gets real. 

What will you do to accomplish your goals. When will you begin? What safeguards will you put in place to ensure you don’t quit before you reach your goal?

You’re getting closer to having a real plan. Real plans lead to real success. If you take this planning process seriously then you’ll have some serious success as well. 

So Much to Learn

I have been fortunate over the years to work along side some smart people. Some of them were so smart that they even knew they had a lot to learn. Unfortunately, while some of them were smart they weren’t exactly smart enough to know that they didn’t actually know it all.

I’ve learned a lot over the years myself, including this little nugget of truth…the day I’ve learned all I need to know will be my final day on earth. I have so much more to learn that I may live forever!

Several years ago I was on the interview team for an open marketing position. One candidate in particular seemed very qualified. He had great experience and at first it seemed like he would fit the culture well. The interview was pretty much done and we were just kinda talking and I mentioned I was in the process of earning a Marketing Executive Certification. We talked about all the classes involved and he stated that he would never do something like that.

When I asked him why he said, “I’ve learned all I need to know about marketing.” “There isn’t anything else left to learn.” I had worked with people who seemed to think they knew it all before but I had never before heard anyone actually say it out loud.

Now the interview was really done and so was this guy’s chances of joining our team. He was maybe in his early forties and he was convinced he knew it all. Not only knew it all, he knew all that would ever be known about marketing.

It was obvious he wouldn’t be a good fit for a company with learning in it’s DNA. I actually felt kind of bad for the guy because I knew his future was going to be full of missed opportunities and limited success.

The amount of learning a person does seems to be directly linked to the amount of success they have. Let that sink in a bit…do you understand what that actually means? It’s fantastic!

It means that since a person’s ability to learn is limitless so is their level of success. It means that so long as we keep learning our opportunities for success keep multiplying. It means that your potential success is completely within your control and totally unlimited.

That is incredible.

If you’re looking for success you now know exactly where you’ll find it. You will find it in a mentor. You will find it in a book or a classroom. You may find it in a TED talk or a blog. If you’re really committed to succeeding you will find it everywhere you look.

Keep in mind that the goal of learning isn’t packing more information into your head, it’s taking action based on that information packed into your head. Successful people never stop learning. They also never stop adapting based on what they have learned.

So…what do you have to learn today?