Did You Ask?

Salespeople get what they ask for! If I had a dollar for every time I’ve said that I would probably be writing this from a beach somewhere in the Caribbean. That salespeople get what they ask for isn’t always true but it’s true far more often than it is not. 

Salespeople who consistently ask for the order will nearly double or even triple their closing percentages. Just by asking for the order!

Early in my sales career I discovered that an incredibly high percentage of sales calls ended without the sales person ever really asking for the  order. One day upon returning to the office from a sales call my sales manager asked me “if I asked?” I answered “did I ask what?” He said, “did you ask for the order?” 

My answer was of course I did, I always did. So he asks me how I asked, what words did I actually use to ask for the order. When I hesitated a bit he knew he had me. When I said I asked the customer “what do you think?” he just smiled and said that next time I should really ask. 

I learned through the years that questions like “what do you think” and “how does it sound” are not order asking questions. They are flimsy substitutes that salespeople use when they don’t have the confidence required to ask a real order asking question. 

A real order asking question is one that requires a yes or no answer. They are closed-ended questions that leave no doubt as to the intentions of the prospect, they will either be doing business with you or not. 

Good salespeople always ask for the order. Great salespeople know when to ask. 

Great salespeople earn the right to ask for the order by working with their prospect to determine how and IF their product or service will actually help the customer. They ask a ton of focused questions that help their prospect see the fit between the product and their situation. 

When the salesperson has helped the customer see the benefits of their product and how it will help them, then they have earned the right to ask for the order and ask is what they do. 

They ask by saying something like “may I have your business?” They ask directly. They wait for a yes or no before they say anything else. They get the order.

Even if you’re only a good salesperson and aren’t sure what questions to ask, even if you’re not 100% knowledgeable about your product or service, always asking for the order will increase your sales. 

If you don’t believe me then prove me wrong by asking, it’s the only way you’ll ever know for sure. 

3 thoughts on “Did You Ask?

    • Yep, that’s the biggest single reason we fail to ask. I used to have a bigger “pipeline” of potential business than any other salesperson because no prospect ever told me no …. of course they never said no because I never asked them to say yes…

      Lucky for me I learned to ask before I starved to death.

      Just like with most things in life, fear holds us back, it keeps us from taking a risk, in the case of salespeople the risk of hearing a no is a huge one.

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