1 a : calling for immediate attention : PRESSING <urgent appeals> b : conveying a sense of urgency
2 : urging insistently : IMPORTUNATE
– ur·gent·ly adverb
Well, there is the definition from Webster’s. I think I like the first one, but the second one isn’t too bad either.
I guess it really doesn’t really matter which one we prefer as long as we have one of these definitions that we can embrace as our own.
Now when I say embrace I mean EMBRACE! Really latch on to it and live the meaning of urgent, live it through our words and actions every single day. I remember attending a Dale Carnegie™ Sales Conference about 18 years ago when one of the presenters was asked about his opinion on the most serious threat facing professional salespeople at the time. I think his answer applies more today than it did at the time: a lack of urgency.
He believes, and I agree, that salespeople who go about their business as though a deal could wait another day are doomed to a career filled with limited successes and missed opportunities.
Some salespeople lack a sense of urgency, urgency regarding following up on a request for information, urgency to return a phone call, urgency to make that one additional sales call a day and urgency to do the things they know would make a difference. These are the woulda, coulda, shoulda salespeople. They lament the poor business climate which the salespeople with a sense of urgency attack, maximizing the market and reaping the rewards.
Which one are you? Do you have that sense of urgency? Or, do you “leave a little business for tomorrow?” If you’re a woulda, coulda, shoulda, you better hope your competition is too! As of August 1st, there are barely 100 sales days left in 2013. You best get a move on.
Now, go help a customer reach their goals and sell something, it’s urgent!