What Do You Mean, Urgent?


Function: adjective 

1 a : calling for immediate attention : PRESSING <urgent appeals> b : conveying a sense of urgency

2 : urging insistently : IMPORTUNATE

– ur·gent·ly adverb

Well, there is the definition from Webster’s.  I think I like the first one, but the second one isn’t too bad either.

I guess it really doesn’t really matter which one we prefer as long as we have one of these definitions that we can embrace as our own. 

Now when I say embrace I mean EMBRACE!  Really latch on to it and live the meaning of urgent, live it through our words and actions every single day.  I remember attending a Dale Carnegie™ Sales Conference about 18 years ago when one of the presenters was asked about his opinion on the most serious threat facing professional salespeople at the time.  I think his answer applies more today than it did at the time: a lack of urgency. 

He believes, and I agree, that salespeople who go about their business as though a deal could wait another day are doomed to a career filled with limited successes and missed opportunities. 

Some salespeople lack a sense of urgency, urgency regarding following up on a request for information, urgency to return a phone call, urgency to make that one additional sales call a day and urgency to do the things they know would make a difference. These are the woulda, coulda, shoulda salespeople. They lament the poor business climate which the salespeople with a sense of urgency attack, maximizing the market and reaping the rewards.

Which one are you?  Do you have that sense of urgency?  Or, do you “leave a little business for tomorrow?”  If you’re a woulda, coulda, shoulda, you better hope your competition is too!  As of August 1st, there are barely 100 sales days left in 2013. You best get a move on. 

Now, go help a customer reach their goals and sell something, it’s urgent!

3 thoughts on “What Do You Mean, Urgent?

  1. Great post… of course, the challenge at times is where the important isn’t “urgent”, and the things that are “urgent” are administrivia. Knowing the difference is important (even if it’s not urgent)!

    1. Excellent point Alex, it’s easy to sacrifice the truly important for the merely urgent.

      We see that often when you ask someone about their core values and their priorities in life. Then you watch how they use their time and it looks completely different, they have been doing urgent things at the expense of the important ones.

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