Tag Sales Success

The Purpose of Selling

Steve Keating Leave a comment

I once had a salesperson working for me who was super passionate about building relationships with customers. She genuinely cared about developing friendships that went beyond just business. She was always professional, ethical, and kept everything on the up and up.

She was an amazing salesperson in every way except one. She barely sold anything! After a whole year of working with her, coaching her, and pushing her to her limits, it just wasn’t working out.

I asked her what she thought the purpose of selling was. She said it was all about building relationships. I agreed, and then I asked her why we wanted relationships with customers. She had a great answer for that too. She said we wanted to help them.

I agreed, and then I asked her how we had helped them.

At this point, she was a bit stumped. She said it “depended on the circumstances.” She thought maybe we helped them by building trust. She also thought we could help them by being a resource for them.

None of her answers were wrong, but none of them were quite right enough for her to remain a part of the sales team.

I told her that all the things she mentioned were important for building long-term relationships, but the most important way we truly helped customers was by selling them our product. That was also the only way we could stay in business.

I said that the purpose of selling was to make a sale. We build trust to build a relationship, and we become a resource to keep that relationship strong. And if we’re truly in sales, we’ll professionally leverage that relationship to make a sale.

That sounded harsh and manipulative to her, but I explained that it wasn’t. Selling is most rewarding when we’re helping people whom we genuinely like. People whom we would be friends with even if they weren’t a prospect for whatever it is we’re selling.

Building strong relationships with customers is a great way to grow your business, but it’s not the same as selling. Selling is about making a sale, not only about building connections. After working with sales teams all over the world, I’ve noticed that many people who try to make a living selling can’t seem to grasp this basic concept.

The salesperson I had invested a year working with couldn’t sell because she never asked for the order. She worked hard to build relationships, but she was afraid of risking damage to them by asking for the sale. We moved her to a customer support role where she could use her relationship skills without the pressure of selling.

But here’s the thing: she wasn’t alone. Research has shown that 80-85% of people who make a living, or try making a living, by selling never ask for the order. They might try to subtly ask by saying things like, “So, what do you think?” or “Well, let me know what you decide; I hope you decide to go with us.”

But here’s the truth: if you ask a true order-asking question, you’ll get either a yes or a no. If you get anything else, you either didn’t ask the right question or the prospect didn’t hear it correctly. In either case, you need to ask an order-asking question again.

An order-asking question sounds like, “Looks like it meets the requirements we’ve been discussing. May I have your business?” or “This looks perfect for you, or are you ready to move ahead today?”

If you’ve guided your customer or prospect through their buying journey, you’re ready to ask a simple yet crucial question. It’s a business question that most customers expect.

So, go ahead and ask it confidently. Remember, asking for an order is the logical and appropriate final step in a professional sales presentation.

I’ve never seen a newspaper headline like “Salesperson shot dead asking for an order,” yet many salespeople act as if it’s a common occurrence.

The goal of selling is to make a sale. That’s how you create a customer, keep your business afloat, and stay a successful salesperson.

You’re 100 times more likely to make a sale by asking for it than by letting a customer decide on their own, without your help. If you’re a strong relationship seller, resource provider, problem solver, and sales pro, you owe it to your customers and yourself to ask for the order every time.

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How to Know You’re on the Path to Success

Steve Keating Leave a comment

I had an interesting question from a young salesperson the other day. He asked me how he would know he was doing the right things. The things he needs to do in order to be a successful salesperson.

My almost automatic response was that a mentor would be a huge help to him. A mentor could not only explain to him when he was on the right path but maybe even more importantly, when he wasn’t. I explained that a mentor would likely see things that he couldn’t see for himself.

His response caught me a little off guard. He said a mentor would be good but that HE wanted to be able to know for himself. He asked, “What are the ‘signs’ of success? How could he know at all times whether or not he was on the path to success?”

That really got me to thinking. I wondered if there were indeed definitive signs to look for on the journey to success. After a great deal of thinking, here are some of the signs or guideposts to look for. When you “see” these, you’ll know you’re heading in the right direction.

1. You Have Clear Goals and Progress

• Set objectives: You have defined short-term and long-term goals.

• Consistent progress: You’re steadily working toward those goals and can see measurable improvement.

• Small wins: Achieving milestones, even if they’re small, boosts your confidence and motivation.

2. You’re Learning from Your Failures

• Resilience: You view setbacks as learning opportunities rather than reasons to quit.

• Growth mindset: You learn from experiences, feedback, and challenges. You adapt and improve over time.

3. You’re Noticing Increased Focus and Productivity

• Efficiency: You’re able to focus on what truly matters, cutting out distractions.

• Better time management: You prioritize tasks that move you closer to your goals and eliminate time-wasting activities.

4. You Feel a Genuine Sense of Purpose

• Aligned with values: Your work or efforts align with your personal values and passions.

• Fulfillment: You’re excited and energized by what you’re doing, which gives you a deeper sense of meaning in your journey.

5. Your Skills and Knowledge are Continuously Improving

• Continuous growth: You’re constantly developing new skills or deepening your knowledge in areas that contribute to your success.

• Competency: You’re becoming increasingly proficient in your field or area of interest.

6. You have Positive Relationships and Growing Network

• Support system: You have a network of mentors, peers, or colleagues who support and encourage you.

• Value exchange: You contribute to others’ success, and in return, people are eager to help you as well.

7. Your Confidence and Self-Belief are Consistently Multiplying

• Inner confidence: You trust in your abilities and decisions, even in the face of uncertainty.

• Self-awareness: You understand your strengths and weaknesses, and you’re comfortable with both.

8. Your Financial Stability is Increasing

• Income growth: You’re either seeing financial returns or are on the way to achieving them.

• Sustainable progress: You’re able to invest in yourself or your business without feeling financially stretched.

9. You’re Receiving Positive Recognition from Others

• Respect and acknowledgment: Others recognize and respect your work or contributions, whether through feedback, awards, promotions, or opportunities.

10. You Willingly Accept and Adapt to Change

• Flexibility: You’re open to new opportunities, shifts in direction, and adjustments to your plan. You don’t feel derailed by them.

• Problem-solving ability: You can navigate unforeseen challenges with creative solutions.

11. You Have a Solid Work-Life Balance and Strong Mental Health

• Health and happiness: You’re maintaining a healthy balance between work and personal life.

• Less stress: While challenges may arise, you handle stress better and remain mentally and emotionally stable.

12. You’re Excited About the Future

• Vision: You have a clear and inspiring vision of what success looks like, and it excites you.

• Optimism: You’re motivated and feel positive about your future, despite the challenges ahead.

If you’re noticing some, or hopefully many of these signs, it’s likely you’re on a path toward success. If not, you at least know what to look for and you know that you have some work to do. I’d suggest that work begin with a review of your core principles. From there you can set goals for your career, your personal life, your financial life, and whatever other areas of your life that you want to focus on.

Those goals will become your guideposts to success.

Ultimately, your success, and the path you choose to get there, are completely up to you. But you must choose a path. Wandering around waiting for success to find you is like hoping to win the lottery without buying a ticket.

So get to work and get yourself on the path to phenomenal success.

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But whether you can offer support or not, I’ll continue to try and write a blog that gives back, informs and sometimes even entertains. I hope you enjoy it!

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Are Customers Liars?

Steve Keating Leave a comment

When I do Customer Service Workshops or Sales Training I often ask if any of the participants have been lied to by a customer. The response is often nearly unanimous. It’s a big yes!

So why do customers lie? Or a better question is, do they lie? 

In the technical sense of the word yes, customers do lie sometimes. They withhold truthful information. They “misrepresent” their situation. They sometimes exaggerate the seriousness of their problem. And yes, sometimes they intentionally tell a lie. 

So why would they do that? Why would anyone lie to a person who is trying to help them solve a problem? How can they expect to get help if they won’t be honest about the help they need?

The first part of that answer is simple. They don’t expect to get help in the first place. Many people don’t see a salesperson or customer service representative as someone who is there to help them. That’s likely because far too many people in those positions are not there to help them. They are there only to sell them something or deal with a problem as cost effectively as possible. 

Customers exaggerate the scope of their problems because they don’t trust the customer service representative to act with the urgency the customer wants and often needs. So they say things like this about their 3 year old product, “this thing hasn’t worked right since the day I bought it, it’s complete crap.” 

Now obviously it must have worked for some of those 3 years so why would the customer say that? Because they don’t think saying, “it’s been working great up until the last few days, now I can’t get it to do anything right,” will get them help. They believe their truthful and accurate description will get their problem “back burnered.” So they try to instill some urgency into the conversation. They likely believe they will be back burnered because that has been their experience in the past. 

Here’s what you need to know about customers who lie. They do NOT lie to people who they see as trustworthy. People who they sense are sincerely interested in helping them achieve their goals and solve their problems. 

As a salesperson or customer service person you must also know that because you’ve never lied to a customer that doesn’t mean your customer has never been lied to. Sales people, and to a lesser extent, customer service representatives, have a reputation for lying. Even if you’ve never lied that reputation precedes you. 

It’s beyond frustrating for the majority of sales and service people who are honest and have their customers best interests in mind. But it is what it is. Trust must be earned, even by the completely trustworthy. 

If you want to be trusted, in sales, service or life in general, then you must make certain that your words match your actions at all times. When you say you will do something you must do it, when you said you would do it. EVERY SINGLE TIME. 

If you’re in sales or service and you’re being lied to buy a customer you need to understand that you, or someone very close to you in your organization has earned that lie. They, or you, have earned that lie by not following through. Maybe by not honoring a commitment. Maybe by exaggerating, even a little bit. 

If you’re a professional you will not get upset or frustrated with a customer who is less than truthful with you. You’ll simply work harder to earn their trust so that you’ll be better able to help them in the future. 

Remember, the customer doesn’t really owe you the truth, you have to earn it!

On a another note… Everyone can use a “nudge” towards success. I’m trying something new on Twitter. It’s called “Super Followers.” For $5 a month, that’s 17 cents a day, people can follow a part of my Twitter stream that is for subscribers only. It features short videos of me discussing leadership topics, sales tips and ideas for better overall relationships. I’m assuming there will be far fewer Super Followers than the million or so people who regularly follow me on Twitter. That will give me the opportunity to answer questions more throughly than I can on regular Twitter. Most of the answers will come in the evening cause we all have day jobs, right? Think of it as ”mentoring on demand!”

My goal with SuperFollowers is to build a better connection, one where I can help more and have a greater impact. I’m hoping it gives me a chance to mentor to a wider audience. It’s still new, we’ll see how it works. It’s a $5 dollar investment that may be the extra “push” you need to get to where you want to be. I’d be honored to be able to help get you there. 

You can find more information by clicking the Super Follow button on my Twitter profile page IN THE TWITTER APP. http://twitter.com/leadtoday Give it a try if you’re so inclined, and if you are, be sure to let me know how I’m doing and how I can be of even more help.

Is a Lie Always a Lie?

Steve Keating 2 Comments

So you’re in sales and the company you work for has been caught in an apparent lie. So now what?

My first recommendation is to take a breath. It’s amazing how much breathing helps in almost every situation. One way it helps is to give you time to think. There are are few things in particular that you should be thinking about. 

First, was the “apparent” lie really a lie. It could just be a misunderstanding born of poor communication. When additional facts are understood the “lie” may not be a lie at all. When you’re shocked by something you find hard to believe get as many facts as possible before labeling any information a lie. 

If it turns out that it was in fact a lie then you need to determine whether it was a lie created by malice or a lie created by incompetence. Neither is good but somehow, at least for me, I find it better to be lied to by an incompetent person than a truly deceitful one. Determining if it was a lie that came from incompetence or malice may come down to a gut call. Trust your gut, always trust your gut. Those instincts or that intuition are developed from your life experiences. If you can keep your emotions in check then your instincts are very often correct. 

If you decide that the lie is more of a mistake caused by incompetence then you have to decide if it’s a “one off” kind of lie or if a pattern of incompetence causes this kind of thing to happen often. Remember, if you’re representing this company in the marketplace your reputation is on the line as well and to your customers, a lie is a lie is a lie. They don’t really care where it came from. 

If you decide that the lie was a pure intentionally fabricated misstatement then you have some tough choices to make. You have to determine if you’re willing to work for that kind of organization and the kind of people who run it. You also have to understand that supporting the lie, either by ignoring it or worse, repeating it, makes you a liar as well. The only thing I’ll say about that is if you’re lying to get business then you may make some money but you’ll never be a success. 

And the lies will be exposed eventually, they ALWAYS are. 

Let’s not forgot about the what may be the worst lie of all, the “half-truth” lie. Have you ever watched a movie or TV show with courtroom scenes? Remember the oath that witnesses must swear to? They swear to not just tell the truth but to tell the “whole truth.” 

Lord Tennyson said, “That a lie which is half a truth is ever the blackest of lies. That a lie which is all a lie may be met and fought with outright; but a lie which is part a truth is a harder matter to fight.” 

Professional salespeople tell the truth, the whole truth and nothing but the truth. If you’re not doing that then you fail at the first test of professional selling, and that’s the test the matters most. 

Are You a Sales Manager or a Sales Leader?

Steve Keating Leave a comment

If you’re responsible for the sales team in your organization I hope you understand the difference between managing your sales team and leading them. I also hope you’re doing both. 

But it’s very likely you’re only doing one of them and that the one you’re doing is managing. 

That’s because somewhere in the neighborhood of 99% of Sales Managers were promoted to Sales Manager because they were excellent salespeople. When they were promoted they were told to manage the sales team. No one ever said a word about leading them. 

Most Sales Managers manage their sales teams the same way they were managed. If their manager happened to also be a leader then they may do some leading. But for the most part Sales Managers just manage and don’t even realize they aren’t leading. 

Solid sales management is essential for a steady consistent growth in sales. But the only path to explosive sales growth is leadership. I have seen company after company invest millions of dollars over years and years to develop their sales team.  All while spending virtually nothing, or actually nothing, to develop their sales leaders. 

I guess that’s not surprising considering somewhere between 70-80% of people in leadership positions have less than 1 hour of formal leadership training during their careers. That’s less than 1 hour, as in 60 minutes. It’s like buying one car after another without an engine and wondering why none of them get you anywhere. 

Some organizations have managers who can’t lead and some have leaders who can’t manage. So long as an organization has both they can do just fine. But the most successful organizations have managers who can lead and leaders who can manage. They understand the difference between the two and move seamlessly back and forth. 

But for a person in a Sales Management role to be effective they MUST be both manager and leader. 

As a Sales Manager they define territories, they set quotas, they hold people accountable, (as do Sales Leaders) they analyze numbers and help put deals together. They manage the “stuff” that goes into selling. 

A Sales Leader is focused on the people who sell and frequently on the people who buy. They are the motivator that salespeople need. They are the coaches they wish they had when they were actively selling. They teach, they listen, and most of all they show they care about the people on the front lines of selling. Their salespeople. They lead the people in selling.

To any company looking to train their salespeople I would say it’s one of the best investments you can make in your organization. But I’d also say don’t forget your sales leaders. Investing in real leadership training for your sales leaders is a force multiplier that pays dividends year after year. 

Or you can sit in your bright shiny new engineless car and wonder what’s over that next horizon. 

Creating Permanent Success

Steve Keating Leave a comment

As a very young salesperson I had some early success. I had no idea why but I enjoyed what I was doing and as far as I knew, I was selling.

I had an engineering degree and fell into sales completely by accident. That by the way is how a great many salespeople enter the profession of selling. Not too long into my sales career some of the Corporate big shots came to town and scheduled rides with our sales team. I was less than pleased when I discovered that on 3 consecutive days I’d have one of the big shots with me.

I assumed it wouldn’t take someone as smart as these guys claimed to be to figure out that despite my early success I really had no idea what I was doing. I apparently figured wrong.

In their report they said I was the best salesperson they had ever worked with. One of them made a comment that I could sell ice to an Eskimo. So my Sales Manager starting asking me questions about what I did when the big shots were with me.

I hadn’t done anything out of the ordinary stuff I did every day and I had no clue as to why they said what they said about me. Then some smart guy asked me exactly what I would do to sell ice to an Eskimo.

I thought for a minute and then it began to dawn on me why I might be having some of that early success.

My answer was I wouldn’t sell ice to an Eskimo in the first place because they didn’t need any.

To this day that philosophy is what has helped separate me from common salespeople. I get the financial aspects of selling crap to people that they don’t need. But selling something to someone who doesn’t need it is not a sustainable strategy for success in sales.

Manipulating someone for your benefit at the cost of their wellbeing, be it financial or otherwise is not a sustainable strategy for success in life.

When I finally figured out what was helping me succeed in sales I became more intentional about building relationships, trust and friendships. That required that I find out exactly how my product could help people. It required that I know enough about a particular customer to know precisely how my product could help them.

That caused me to walk away from a good many potential sales and while I lost a few sales I never lost a customer. Helping your customers, being honest with them at all times, having the courage to occasionally disagree with them and always keeping their best interests in mind are the keys to long-term, sustainable sales success.

If anyone tells you otherwise they do not have your best interests in mind.

“Selling by helping” is the sales philosophy I’ve taught for a long time. I started doing training for two reasons, one was to help more people have better buying experiences with the salespeople they dealt with. The other was to help more salespeople have long-term success and make lots of money doing it.

The selling professional can be very rewarding, “selling by helping” increases those rewards ten-fold. It is also the certain path to permanent sales success.

Calm Seas

Steve Keating 5 Comments

I’ve never met a sailor who didn’t prefer sailing on calm seas. Who can blame them, it’s just easier. Everyone likes easy.

But here’s the thing, almost all of us are paid to navigate choppy seas. If you’re in sales this is especially true. Sales by my definition is changing someone’s attitude from neutral or even negative about your product, to a positive attitude. Positive enough to buy your product or service.

Those “seas” of changing someone’s attitude can be very very choppy.

If you’re in any type of customer service role you almost never experience calm seas. Customers seldom call or show up at your counter to tell you everything is perfect. It’s just the opposite, almost 100% of the customers you deal with are unhappy and it’s your job to turn that unhappiness into sheer delight. Sometimes the seas you navigate aren’t only choppy, they are downright hurricane like.

Almost every job and position have challenges. Thank goodness for that. If they were easy, if there were no headwinds, if there were never any problems, a whole lotta people would be out of work.

If customers were convinced your products were always the best and provided the best value then your company wouldn’t need any salespeople. If nothing ever broke then service people would be a thing of the past. If every customer was delighted every single time the role of customer service person would be history.

If there were no problems in business then a whole bunch of businesses would need a lot less people. You would never see the term “problem solver” on a résumé again.

All that being the case I find it amazing how many salespeople dislike having to convince people to buy their products. Service people can get bitter over constantly having to fix things that break. I’ve heard many people in customer service roles say how much easier their jobs would be if the customers would all just go away.

You and everyone else are not paid to sail your organization’s ship on calm seas. You are paid to navigate the rough spots. Your role likely exists in one way or another to solve or overcome problems. The very problems you may complain about from time to time, or maybe even more often than that.

When you stop and think of it like that it doesn’t make much since to complain…does it? So don’t complain! Be thankful for the challenges your job provides you because it’s those challenges that provide your income.

No job is perfect. No job is always easy. Every job has its challenges and that might be the best news you’ll hear all week.