Listening Days

I speak often on the importance of listening well. I believe that listening well is every bit as important to communication as speaking well. Many would say listening is even more important because listening informs us about how we should speak if we want to be listened to. 

Considering how important I believe listening is you might get the idea that I’m a very good listener. I’m likely better than average but I have a long way to go before I can say “very good.”

But I’m working on it. 

Before you decide that you’re a “good enough” listener you must realize what that means. “Good enough” means you’re settling for something that likely isn’t very good. It also means that it is possible you’re not willing to put in the effort required to be better. Sadly, it means you’re content going through life not really knowing and understanding what is happening around you. It means you’ll become involved in arguments because you missed the intent of a person’s words.

In short, being a “good enough” listener means you’re missing a whole bunch of life. 

But you can work on being better too. 

Your journey to listening better begins by admitting you can be a better listener. Being a better listener requires that we understand hearing is a passive activity and listening is an intentional one. Listening well requires focus. It requires that we linger on the words being spoken to us long enough to understand their meaning and intent. 

Listening well requires that we indeed listen to understand rather than listening to respond. It requires that we acknowledge that we can’t listen and talk at the same time. We can’t even listen and think about our response at the same time. We can’t listen and be fiddling with our phones at the same time. We can’t listen to someone and watch TV at the same time. 

Do you see a pattern here yet? You can’t do anything else and be focused on listening well.

If you think you can then I’m sorry to say you’re not being honest with yourself. 

I’ve started setting aside whole days to focus on listening. The people around me may not realize what I’m doing. The people I’m in meetings with may even think I’m not engaged. What they don’t realize is that I’m completely and totally focused on every word they are saying and how they are saying them. I’d made the decision before the meeting ever started that the day would be a listening day. I will speak only when I have something of absolute value to add. 

I’m sure since I’ve started this that people are “wondering” about me. They wonder what is wrong. That kinda makes me smile because the fact is, nothing is wrong. I’m just working hard to make sure I’ve heard everything exactly right. 

My listening days are helping me learn more. I’ve never learned anything while I was talking so talking less increases my opportunity to learn. I’m trying to make the most of those. 

I’ve often said that hearing is a gift from God but listening is a choice He gives us. It’s a choice I’m trying to make more often. I hope you’ll join me in the pursuit of better listening, we will all be better off for making the effort. 

Before you go…some of you know that I’ve been trying out something relatively new over on Twitter. It’s called SuperFollow. That means I post some tweets that are for subscribers only. The tweets I post for subscribers are video only. I post two each weekday, mostly on leadership but also sales and living a better life in general. I’m also way more available for questions from SuperFollowers than I can be for the million plus regular Twitter followers. The investment to see these “SuperTweets” is $4.99 a month, that’s about 17 cents a day. The videos continue to grow in popularity so clearly a lot of people think they are worthwhile. 

I don’t get to keep the entire $4.99. Twitter of course gets some, Apple, for reasons I don’t entirely understand, gets an even bigger chunk than Twitter. What’s left after that ALL goes to charity. So you can help yourself with pretty good video coaching and make a difference in the world too. This month the charity is very very close to my heart. All the proceeds are going to help kids with Down Syndrome. 

You can find more information by clicking the Super Follow button on my Twitter profile page IN THE TWITTER APP. http://twitter.com/leadtoday Give it a try if you’re so inclined, and if you are, be sure to let me know how I’m doing and how I can be of even more help.

The Most Important Part of Communication 

I used to sell a training course on communication. The course was literally world famous and is still taken by thousands and thousands of people each year all over the world. Most of the people who sign up for the course claim to want to become better communicators but what they really want is to be better speakers. 

There is a big difference between being a better speaker and a better communicator. They learn the difference in the very first week of that 12 week class. They discover that there are two parts to communication. Talking, which is what they signed up to learn, and listening, which they think they are already good at. 

The best communicators understand the difference between a dialogue and a monologue. They know that when they listen they learn. They linger on the words of the person speaking until they are certain that they understand their intent. 

The best communicators listen more than they talk. They know that saying something is no guarantee that it was heard. So they ask checking questions to ensure the person they are communicating with both heard and understood what was said. 

Great communicators don’t talk to another person, they talk with them. The difference in word choice and tone of voice allows for the possibility of real communication to take place. 

When I hear someone say that they learn a lot by talking to other people I immediately question (to myself) their communication skills. That’s because no one learns anything by talking. When we talk we are repeating what we already know, or think we know. It is when we stop talking to listen that we actually learn. When I hear someone say they learn a lot by listening to other people that’s when I know I’m talking with a good communicator. 

Here’s one surefire way you can be a better communicator this very day… put down the darn phone. I know it’s called a smart phone but if it was really smart it would shut itself off when it detected another life form within 3 feet of you. 

The number one cause of poor communication is distraction. The biggest distraction most of us deal with day in and day out is the hunk of electronics almost permanently attached to our hands. 

You cannot text and listen. You cannot watch videos and truly listen to another person. You can’t play whatever game you’re currently fascinated with and give another person’s words the attention they deserve. 

You cannot communicate if you’re not listening. Listening is the most important part of communication. Listening is the key that unlocks the words you need to use to deliver your message in a way that will be heard. Sometimes listening to another person speak is all you need to do to make a significant difference in their life. 

When you become a better listener you become a better person. You become better informed. You become a better friend, spouse and parent. 

You can be better in all those areas by making a decision to talk less and listen more. You may even discover that when you listen with complete attention you actually have nothing meaningful to add to the conversation. That’s when you know you’re truly a great communicator. 

When Leaders Don’t Listen

It’s great to work with a leader who knows a lot. It’s absolutely terrible to work for a leader who knows it all. 

I want you to pay particular to the wording of those two sentences. When a leader knows a lot they work WITH their people to create an environment of growth and success. When a leader knows it all they tend to be far more “boss” like than leader like. They don’t work with their people, they expect their people to work FOR them. 

Leaders who believe they already know it all don’t listen to their people. They don’t need to because the only reason anyone actually listens is to learn something. When you have nothing to learn you have no need to listen. 

It’s bad for anyone not to listen. The most successful people learn something new almost every single day. Much of what they learn they learn by listening. When people in leadership positions don’t listen the results can be disastrous. 

Leaders who don’t listen demoralize their people. Leaders who don’t listen have no way of knowing how to help their people stay motivated. Leaders who don’t listen have no way of showing their people that they care. Leaders who don’t listen will never earn the commitment of their people. 

Leaders who don’t listen have to rely on compliance instead of commitment. They will need to try and force productivity out of their people. They may eventually get some work out of them but the quality and quantity of that work will be less than idea.

Compliance will never take an organization and it’s people to the places where commitment can go. 

It is nearly impossible to become a great leader without being a great communicator. But leaders who don’t listen think communication is only about talking. So they talk and talk and talk. They tell people what to think, they tell them how to think it, and they tell them when to think it. 

Communication is also about listening. In fact, communication is mostly about listening. 

Leaders who do listen give themselves a chance to learn. They give themselves the opportunity to receive information from multiple sources and break it down into actionable tasks. 

Leaders who practice the art of listening receive feedback on their own performance as well as unbiased input about the performance of all members of their team. It allows them to create a truly inclusive organization based on performance not favoritism. 

Leaders who are willing to listen learn exactly how to show their people that they care about them. They know the strengths and weaknesses of their people and they find positions for them where they can succeed. 

Hearing is a gift from God but listening is a choice. Authentic Leaders make the choice to listen to their people, to their customers, to anyone who might help them lead even a little better. 

Have you made the choice to listen? If not it’s a simple choice, just look in the mirror and tell the person looking back that they have a lot to learn. Then start talking less and listening more because when it comes to listening one thing is certain…. if you’re talking then you’re most certainly NOT listening. 

Are You a Talker or a Communicator? Part Two

In my last post we talked about accepting 100% responsibility for everything you say AND 100% responsibility for everything the person you’re speaking with hears. Once you’re willing to do that then you’ll have the opportunity to improve your own communication skills. 

 

The beauty of accepting 100% responsibility is that it doesn’t matter how good the other person’s communication skills are. You still get your message across and have the possibility of better understanding their message as well. 

 

To communicate well you’ll want to make certain that your thoughts are delivered in as clear and concise a manner as possible. It helps to have a good idea about what you’re trying to communicate. If you don’t know what you want to say how will the other person ever figure it out? 

 

Make what you’re saying easy for the other person to understand. You do not want people guessing at what you mean because if they guess wrong that’s on you. Speak the way they speak, speak at their level and never never ever talk down to someone. Once I get the sense I’m being talked down to I shut my ears off cause I figure there isn’t anything to learn from this person.

 

Don’t try to convey multiple ideas in one sentence. This is especially true in written communications. Do your best to avoid “filler” words. Phrases such as “you know” “I mean” and “kind of” usually don’t add any meaning to what you’re saying but they can make it harder to decipher your message. 

 

Practice using fewer words. Try not to use 9 words to make your point when 8 words or 7 words or 6 words or 5 words would do. (See my point?) 

 

Don’t stop communicating part way through your message. Is there something you want to happen as a result of your communication? Then say so. Make certain you’ve given the other person ALL the information they need to correctly take the action you’re wanting. Remember YOU are 100% responsible for the success of every communication. When you leave out needed details then whatever happens is your responsibility too. 

 

We all communicate in some form every day. The better you communicate the greater the credibility you will have with your customers, your boss, your coworkers, your family and friends. 

 

I can pretty much guarantee you that almost every disagreement I’ve ever had with someone came from me not investing those 2 or 3 seconds required to think about what I wanted the other person to hear and to ensure that my communication was successful. 


Everything is simpler when I communicate well. I suspect you’ll find that to be true for you too. 

The Value of Being Interested in Others

It’s the kiss of death in sales, and it’s the kiss of death in networking. It is pretty much the kiss of death whenever we are trying to build a relationship. It’s when we talk too much. 

 

Often, in our desire to tell everything we know, we go on and on without letting the other person participate in the discussion. The truth is, if you’re doing most of the talking, you’re not as successful as you could be in your sales career. Your likely not as successful as you could be in life either. 

 

Here’s an idea to try. This week pay particular attention to the amount of time you spend talking versus the amount of time you spend listening. It makes no difference if your conversation is in person or on the phone. It makes no difference if it’s a work conversation or you’re talking with a friend. After each conversation make note of the percentage of time you spoke — and the percentage of the time the other person spoke. This is just for you so be brutally honest.

     

If you find yourself dominating the discussion, make a conscious effort to listen more and talk less. In a sales conversation you should be letting your customer do about 70% of the talking. In a personal conversation aim for at least a 50-50 split. 

 

In either case remember that when you’re talking you’re only repeating what you already know. When you’re listening you have the chance to learn something new. 

 

As a salesperson when you let others speak, you’ll discover your customer’s wants and needs. Your sales presentations will be more on target and others will feel that you are knowledgeable and competent. Most important, you’ll make more sales.

 

Dale Carnegie said that we can make more friends in two months by becoming interested in other people than we can in two years by trying to get people interested in us. 


One of the fastest ways to demonstrate your interest in other people is to listen to them. Really, really listen. Put down the phone, focus on them, make them feel that they are the most important person in the world. After all, in the moment they are talking with you, they are. 

How to be a Better Listener

I could make this the shortest post in the history of blogging by simply writing “be quiet.” 

But I won’t.

I recall a time years ago when a friend of mine was flying from Minneapolis to Tampa. That’s a fairly long flight and almost as soon as he found his seat the person next to him began talking. His seat mate talked the entire flight with my friend just interjecting a word or a nod here and there.

When the flight landed his seat mate complimented him on his terrific conversational skills. They said it was the most enjoyable conversation they had ever had on a flight. 

My friends “secret” to a great conversation was his ears. He listened well. 

If you want to be a good listener then you’re going to have to listen. Really really listen. Linger on the words of the person speaking long enough to truly hear them and not just hear them but understand them. 

Great listeners understand this simple truth: if you’re talking then you’re not listening. When you’re talking you might be able to hear what the other person is saying but you’re not listening in a meaningful way.

You’ll learn more in an hour of listening then you can learn in a month of talking so if you want to learn more then listen more and listen better.

To be a better listener understand the value of saying nothing when you have nothing of value to say. Saying less doesn’t make you a poor communicator, in fact, it just might make you a better one. 

If you really want to be a better listener then stop talking, that at least will be a pretty good start. Listening well requires focus so put the smartphone down, turn the TV off, look the other person in the eye, be quiet and LISTEN, really really listen.

The Gift of Listen

As far back as I can remember there has been a saying that good salespeople have the gift of gab. 

For the last 30 years or so I’ve known that saying to be utterly false. Good salespeople, actually great salespeople, truly professional salespeople, don’t have the gift of gab, they have the gift of listen. 

You’ll never hear a truly professional salesperson say that they “talked” anyone into doing anything. The best salespeople actually listen far more than they talk. They  don’t want to sell people stuff that they don’t need. They want to help them buy products and services that help their customer receive a real benefit in return. 

Great salespeople ask great questions of their customers knowing full well that if they ask the right questions what follows are honest answers that will help them help their customer.

Once they ask great questions then they listen and they don’t just listen to respond, they listen to understand. They linger on the words of their customer until they fully understand the needs and wants of their customer. If for any reason they don’t fully understand they will ask more questions until they do. What they never do is guess. They don’t guess at what their customer might need or what they might want, they ask great questions and then they listen until they understand.

They listen as if that particular customer is the only customer in the world because they know that, in that moment, they are in fact the only customer that matters. 

If you want to know how you measure up to the best sales professionals in the world consider this: the best sales professionals listen more than twice as much as they talk. 70% of their interactions with a customer are invested in listening and only 30% are spent talking. For average salespeople those percentages are just about reversed. 

You will never learn how to help your customer by talking to them, talking just starts the communications process. Listening to your customer helps you learn how to help them, listening completes the communications process.

So… are you listening yet?