I’ve never been a huge fan of companies doing culture surveys. Most companies that use them do the surveys every couple of years to take the “pulse” of the company and determine what the employees are thinking. 

The survey questions typically ask about how the company is treating them. How the leadership of the company is doing. If they “like” working there and on it goes. 

I suppose asking once every couple of years is better than not asking at all but not by much. What I really hope is that no company that conducts a culture survey is surprised by the responses. 

If a company’s leadership team is surprised by the results of a company survey then that company’s leadership team is not engaged with it’s employees. If the survey was about the culture of the company and the leadership team is surprised by the results then it’s very likely the culture is not very good.

I’d much prefer to see an organization’s leadership team doing mini culture surveys on a daily basis. An EVERY SINGLE DAY basis. The easiest way to do that is to have members of a company’s leadership team do five minute “innerviews” with at least one team member a day. Note I did not say “interviews,” I said “innerviews.” An interview is what you do when you hire someone. An “innerview” is what you do when you want to know how they, are the company are doing. 

For an Authentic Leader those five minutes are frequently their most important minutes of the day. First, they discover how they and the people they lead are doing. Are their people engaged and prospering? Do their people have ideas that could help the organization be better? Do that have family and friends who would be a good addition to the organization? What changes would they make if they were in charge? 

The second thing an “innerview” accomplishes is showing that the leadership team is listening. It shows that the leadership team is engaged. It demonstrates that the leadership team cares.

Conducting daily “innerviews” requires the leadership team to be “out there” interacting with every level of their organization. It gives them visibility within the organization and breaks down barriers that are common in companies with poor culture. 

If you hold a leadership position in your organization then you must understand that you need to be seen to be relevant. You need to be IN the organization not merely at the top of it. 

So ask yourself these questions: How many different people in your organization did you talk with last week? We’re they the same ones you talked to the week before? And the week before that? Were they all near the top level of leadership in the company?

If you’re only interacting with other senior leaders in your organization then the information you’re receiving is heavily filtered. It is filtered by the experiences and biases of the other senior leaders providing the information. If they got the information second hand or third hand then by the time you hear it you might as well not have heard it at all. 

The culture of an organization is incredibly important. Many would say it’s more important than all the strategies and tactics you’ll ever have. As a leader you don’t evaluate your strategies every couple of years. You should not evaluate the culture in your organization every couple of years either. 

Take the pulse of your organization every single day. Be an engaged leader. Lead by walking around and while you’re walking, stop frequently to talk with people to see how you, and the organization you lead, are doing. 

If you occupy a leadership position and you’re not regularly engaging with people at all levels of your organization then you may be managing the business but you’re not leading it’s people.