Today’s Effort Determines Tomorrow’s Success

Many times towards the end of a year salespeople sort of “coast” their way towards the New Year.

In times of uncertainty many salespeople do the same thing, they take their foot off the gas and stop selling. It’s a mistake at the end of a year and it’s a mistake in these times of uncertainty.

“Sales” are different right now than they are in more normal times. But different does not mean impossible. “Sales” in their current state might also not mean making a sale. It may be, and likely is, more about being available to your customers. It most definitely is about staying in touch and keeping your lines of communication open.

Whatever secondary methods of communication you used to communicate with your customers prior to our current situation are now most likely your primary methods. By secondary I mean texts, email and phone calls. Your primary method was face-to-face and in most cases that’s not possible at the moment.

If you somehow can make face-to-face calls and both you and your customer are comfortable with it then I guess that’s fine….so long as it is SAFE FOR OTHERS AND IN NO VIOLATION OF CURRENT LOCAL, STATE, AND FEDERAL GUIDELINES.

How ever you do it, you must stay visible to your customers. You must remain a resource to whatever extent you can. You must remain willing to help. In fact, I’d recommend each communication include that very question; “How can I help?” Or “What can I do for you right now?”

Beyond some sort of personal contact with your customer there are many other sales activities you can undertake. Many many salespeople had things, productive things, that they were going to do “someday.” We’ll guess what, someday has arrived!

You know the stuff you were going to do “someday” but never had the time to do. Things likes reviewing notes from accounts that haven’t purchased from you in a long time, or maybe ever. While “someday” is still going on review those notes to determine what you will do differently to earn that customer’s business when personal selling becomes possible again.

Now is also a great time to prepare and practice responses to your most common objections. And by the way, the most professional and prosperous salespeople practice those responses out loud.

We should talk a bit about prospecting. I am not an expert like Mark Hunter @thesaleshunter is. But I’m thinking if you’re going to attempt to prospect right now you must tread very lightly. It just seems almost inappropriate to me. But like I said, others know far more about this topic in times like these than I do so I could of course be wrong…but I don’t think so.

That doesn’t mean however that you can’t prepare new prospecting materials. Prospecting emails, letters, leave behind materials and phone scripts. You can even practice your phone presentation so it doesn’t sound scripted. Just so you know, if you ever call me and it sounds like you’re reading a script, I will never buy from you. Most people are like me, they won’t either.

I have been in and around sales a very long time. I don’t believe we have ever experienced anything like this. With other major disruptions we have faced we could see or at least predict what the end might look like. Not so much this time.

Many things are unlikely to go back to exactly the way they were but it’s my guess that sooner rather than later sales will return to pretty much normal. What you do in these abnormal times will determine your level of success and how fast you’re personally back to normal when the “ab” in abnormal is gone.

Stay in the game and keep selling. Take the long view and realize your activities today will shape the curve of your personal comeback later. That is most certainly not the curve you want to flatten!

The Lottery of Life

I don’t often buy lottery tickets. I do when there is a jackpot over $500 million or so but why bother with those pesky $200 or $300 million ones. 

 

I think lots of people are just like me. Lottery officials seem to confirm that. The higher the jackpot the longer the lines to buy tickets and the faster the jackpot grows. 

 

There are a lot of people who play the lottery of life the same way. They ask for a little help but what they mean is “do it for me.” They will actually refuse “some” help because they want enough “help” so that they don’t have to do a thing on their own to succeed. 

 

The people who truly win the lottery of life are the ones who have developed the discipline and work ethic to succeed on their own. Except they know they never really do it on their own. They work their butts off and accept whatever help they can get along the way and use it to boost their own efforts, not replace them.

 

There are certainly people who seem to “luck” their way to success. There are people who have the appearance of success handed to them. There are also a whole lot of people hoping for success to somehow magically appear.

 

But the surest way to find success is to look for it in the hard work and effort you put forth to earn it. 

 

The legendary baseball player Babe Ruth once said, “You just can’t beat the person who never gives up.” Are you that person? Do you suffer the setbacks that life offers and bounce back to try again? Are you working for success or hoping for success?

 

I don’t want anyone to stop hoping for something better but hope alone doesn’t accomplish much. Never allow hope to stop you from making a concerted effort to earn the success you’re hoping for. 


If you’re willing to work for it then I’m willing to bet you’ll find it. You’ll find it or you’ll make it but either way you’ll have won the biggest lottery of all. You’ll have won the lottery of life! 

Attitude and Effort

Many years ago I received some exceptional advice from a mentor that has stayed with me to this day. He told me to stop trying to control things I couldn’t control. His recommendation was that I focus 100% of my attention on the things within my control. He also said to “block out” the uncontrollable things from my field of view because they were nothing more than distractions. 

 

Through the years as I’ve considered his advice I’ve discovered there are far fewer controllable parts of my life than there are uncontrollable. I can influence what other people think of me but I can’t control their thoughts. I can try to influence their actions but people will eventually do whatever they think is best for them. The list of stuff I can’t control could go on forever. 

 

But that’s okay because through the years I’ve also discovered that I can control, completely, two areas of my life which have the greatest impact on my success and happiness. 

 

Those areas are attitude and effort. 

 

In his timeless book “Man’s Search for Meaning” Viktor Frankl describes the “last of the human freedoms.” He says that last freedom, a freedom that can be taken from no one, is the choice of one’s own attitude. Every human on earth is free, regardless of their circumstances, to choose their own attitude. No one and nothing can take that freedom away from you. 

 

Before you say “well Viktor Frankl never worked where I work. He never experienced how tough my life is. He just doesn’t know,” before you say any of that you should know that Viktor Frankl is a surviver of Nazi Concentration Camps. He knows.

 

He would tell you that his choice of a positive attitude was literally life saving. 

 

I can only imagine, actually I can’t even imagine, how tough a fight it must have been each day for him to choose a positive attitude. But he fought the fight and won. 

 

The choice of a positive attitude is a big fight for me even in my relatively cushy world. I lose that fight too often but this much I’m certain of: every single part of my life is better on the days I win that fight. 

 

The question for you is will you consciously engage in that fight or will you allow other people and things to make the choice of your attitude for you? 

 

When it comes to making an effort I realized early on that there was a direct correlation between the level of effort I put into something and the results I received from that effort. When I really want something I remember the words of the immortal Yoda who said, “Do. Or do not. There is no try.” 

 

You alone control the level of effort you’re willing to put into any endeavor. You can allow obstacles to stop you or you can learn from them and use them as launching pads to your next level of success. You can make excuses or you can make progress. It’s hard to do both. 

 

As Babe Ruth said, “It’s hard to beat a person who never gives up.” If you allow yourself to be beaten you can be assured there is someone close by willing to put in the effort to do just that…beat you. 


If you adopt Yoda’s thinking then you won’t try to succeed you’ll do it.