Your Most Important Day Ever

What was or what will be the most important day of your life? 

 

Maybe it was your 18th birthday, you know, the day you could begin repaying your parents or caregivers for all that they have done for you. Perhaps it was or will be your wedding day, the day your life journey with the person of your dreams truly begins. It could be the day that you were fortunate enough to realize your true purpose in life. 

 

All of those days no doubt had or will have tremendous impact on your life. They are very special days indeed. But the reality is that today is the most important day of your life. 

 

Most people don’t think of it that way but here’s why it’s true. Today is the singular day you can control. Maybe not all of it but more of it than any other day. Today is the day that has the potential to make tomorrow and all of your tomorrows after that your best day yet. 

 

You cannot change yesterday. The best thing yesterday can do for you is inform the decisions that you make today. Learn from yesterday’s mistakes and keep the good memories close but in terms of overall importance to your future, yesterday is a has been. Never never never allow a bad yesterday to make your today a bad day too.

 

I like forward thinking people but never focus so much on tomorrow that you lose control of today. Whatever else you don’t do waste one precious minute of this day worrying about what might happen tomorrow. 

 

Instead carve out a part of today that will ensure tomorrow is exactly what you want it to be. 

 

Early, very early each morning I invest 30 minutes planning my day. I block time to accomplish the important things I must do that day. It makes no difference what time zone or part of the world I’m in. Those 30 minutes are often the most important, and productive, minutes of my day. 

 

My day doesn’t always go according to my plan, in fact it often doesn’t. But it does give me a measure of control over my day that few other people have over theirs. 

 

I want that control because today is too important to waste. 

 

I may chose to do nothing but rest. I may chose to not do anything at all but whatever I do it happens by choice and not by chance. Unless of course my plan is to have no plan that day and see where the wind takes me. That too is a choice that I make for MY life. 

 

I make that choice because today is too important to waste. 

 

Circumstances and “stuff” can knock me off my plan but only MY choice can keep me from returning to it. When I regain control of my circumstances I go straight back to my plan for the day. It’s those 30 minutes early in the day that make that possible. 


I invest those 30 minutes each morning because today is my most important day ever. It’s way too important to waste. It’s your most important day ever too!


The Only Mission Statement Your Business Needs

I’m perfectly fine with mission statements filled with flowery words and important sounding messages. I’ve even helped write some and I’ve used them to great effect in sales presentations. They make people feel like their business, and the role they play in it is important… and it probably is. 

 

But if your organization’s mission statement does not include the words “we exist to serve our customers” then it’s missing the true purpose of your business.

 

It doesn’t matter what business you’re in, your purpose must be to serve your customers. That’s all that matters. That’s ALL that matters. 

 

You can sugarcoat coat it and pussyfoot around your purpose forever but your purpose in business is to serve a customer. Everything else you might say in your mission statement is a distraction. 

 

If you want to add how you’ll serve your customer or how you’ll determine that your customer has indeed been served that’s terrific as well. But SERVING your customer must be at the center of your mission statement. 

 

No only must it be at the center of your mission statement it MUST be at the center of every customer interaction. When you or anyone in your organization forgets, even for a moment, that the purpose of your business is to serve a customer bad things happen. It’s very likely that your customer will also forget something. It could be your phone number, your address or why they ever did business with you in the first place. 

 

If you’re in business to make money then you must know that the best way to do that is to serve your customers. You can’t buy customer loyalty with a low price. Customer loyalty can only be acquired through highly valued service. Yes, it is possible to make a profit, for a while, without serving your customers. The only way however to make a sustainable profit, over the long haul, is to serve your customers. 

 

Do not spiff up your mission statement with so much “stuff” that your actual mission is hidden from your customers or your employees. The only mission statement your business needs will sound a lot like this: “We exist to serve our customers in the manner that they desire.” 

 

There are plenty of others ways to explain everything else you’re tempted to dump into your mission statement… don’t do it. 


Keep your focus on your customer and your customer will keep their focus on you.