Forget About It

Many years ago, okay, many many years ago, I was making cold calls with my Sales Manager. We had a solid process (at the time) for cold calling. We would walk into a company and ask to leave some literature with the receptionist. We would then ask the receptionist for the name of the person they would be passing the literature to so we could follow up directly. It was an effective way to learn the name of the decision maker. 

We were part way through a full day of prospecting when we made a call on a paper company. I greeted the receptionist and asked if I could drop off some literature for the person who made training decisions. She cheerfully said sure and I handed her the first piece of literature I was planning to leave behind. As I was taking the second piece of literature out of my folder I noticed the receptionist putting the first piece beneath the desk. 

I handed the second brochure over and the receptionist again placed it beneath the desk. I asked what she was doing with the literature and she said she was “speeding up the process.” I asked what that meant and she said that her boss would throw the “crap” away so she was speeding up the process. 

I was not exactly happy with her answer. So I asked if she thought that was an appropriate way to treat people. She said she would never treat people that way but it was fine for salespeople. 

Before I could “discuss” this any further my Sales Manager thanked her for her time and guided me to the door. 

When we got back to our car I asked my manager if he could believe what just happened. He said he didn’t see anything unusual and I should just “forget about it” because we had lots more calls to make. It wouldn’t be productive to let a poor call affect my effectiveness on the next call. 

As I said earlier that was many many years ago so I haven’t exactly forgotten about it. But I also haven’t forgotten the point my Sales Manager was making. 

The point was do not let one bad customer experience allow the next customer interaction to be negatively affected. The idea was to sell in “call tight compartments” so that each call was “fresh.”

Selling one call at a time protects you from becoming overconfident when things were going well. It also keeps you from bringing disappointment and maybe even anger into your next call. 

That’s not only good advice for a salesperson, it’s good advice for everyone. Do not let a poor interaction with one person carry over to the interaction you have with the next person. This is particularly important for leaders to keep in mind. 

Everyone will have negative experiences involving other people. No one has to allow that to make them negative. Staying positive in the face of negativity is a choice. It’s a choice we should all make everyday.

Are You Listening to Naysayers?

There is a story about a successful Hot Dog vendor in New York City. He had a couple of Hot Dog stands and was successful enough to send his son to college. He continued to grow his  business as his son was earning his business degree.

As his son progressed in school he urged his father to be cautious with his business expansion.  By the time his son had graduated the business had grown to 10 Hot Dog Stands spread around New York City. The business and profits were continuing to grow.

The father was shocked when his son told him that he had made a big mistake growing the business so fast. His son recommended that he downsize the business immediately. Considering his son’s newly minted business degree he decided to follow his advice. He quickly closed two of his stands and laid off several employees. Sure enough, as his son had predicted his revenue began to drop and the father was convinced his son knew what he was talking about.

So the father doubled his efforts and closed even more Hot Dog Stands. As his son had predicted the downward spiral continued.

Eventually the father was back to his original Hot Dog Stands and business stabilized. The father was so grateful to his son for “saving” his business that he couldn’t thank him enough. He commented that he didn’t know where he would be if his son hadn’t returned from college when he did.

You could say both father and son made many mistakes in this story but I’d say the biggest mistake was made by the father. His mistake was that he listened to a naysayer. A well meaning naysayer I’m sure but a naysayer all the same.

The father was literally almost talked out of business.

You will have naysayers show up in your life from time to time. Some will be well intentioned as the son was in this story but others will only be looking to bring you down. Down to their level most likely.

It’s natural to hear what they are saying but listening to their words is a choice. You must choose carefully. If you decide their words have merit then act on them. If you decide they do not then ignore them. Just because something was said, even if it was said by someone who may care about you, doesn’t make it so.

You must judge their motives for saying whatever they say. You must weigh what they think against what you know. You must believe in yourself even when those close to you may not. You must listen with your heart but be sure your head has some say in the matter as well.

There will always be naysayers around when it comes to your success and I wouldn’t waste a minute trying to tell them they are wrong. I’d suggest you invest all of your energy in showing them.