As a leader, you need to be certain that they do. Knowing that what they do matters will make a big difference in how well they do it. When they know their role impacts others they become better team players and will “out perform” their own expectations.
Never critique or criticize your people without also telling them why it matters that they perform at a higher level, how their efforts “fit” into the big picture. Don’t wear out your leadership by constantly pushing your people – let them know they and their job matters and they will push themselves a bit too.
Your people need many things to perform up to their potential and none of those “things” is more important than recognition. Consistent, intentional, meaningful, and sincere recognition. If you’re a leader and you can’t find a reason to regularly recognize your team members then you must have the wrong people in the wrong positions.
By the way, “nice job” is a cliche, not recognition. Recognition is specific, it offers evidence to support why the recognition is being given. It requires sincere thoughtfulness to provide genuine recognition. Don’t just recognize, invest the time to recognize correctly.
Telling yourself that your people don’t need recognition or don’t deserve recognition is the excuse of a lazy leader. If you’re not giving your people their due then YOU need to step it up and actually lead.
I know you’re up to it, you know you’re up to it. You know how important it is. You know it’s the right thing to do.
The only question is…. will you do it?