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Why Nobody Cares

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Wondering why your people don’t care? Well, your people don’t care because you don’t care for your people. 

This will be a short post, which is probably good because there are likely to be a whole bunch of people who won’t like it.

Perhaps cause the truth hurts? 

You call yourself a leader? Then you must care first. 

As a leader you cannot expect your people to do anything first, especially care. When your people know, with very little doubt, that you truly care about them then they will feel it is safe to care about you. 

If your people can’t trust you, if they don’t see you as honest and credible, then they CAN’T trust you. It’s virtually humanly impossible to truly care about someone you believe does not have your interests in mind. 

If you’re trying to get your people to care, about their job, the company and especially your customers then you had better be prepared to demonstrate that you care first. Until they can care about you it will be pretty difficult for them to care about much of anything. 

You can tell them to care, you can even try ordering them to care but you should know that people buy into the leader before they buy into their leadership. If they can’t buy into you why would they buy into anything you want them to do.

Stop waiting for your people to care, start SHOWING that you understand that they are people, people with the same needs, challenges and emotions that you have. When you SHOW that you care you will no longer have to wonder why your people don’t.

It’s called follow the leader for a reason, YOU go first! 

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